I’ve been asking Google for a month now how big of a change was the title change – where did it go from and to? Well, Google did tell us it uses HTML title tags 80% of the time but it didn’t tell us what that number was before. Now Google changed it to use it 87% of the time. What was it before the change a month ago, I am not sure. But Google switched it from 80% to 87% in the past couple of weeks, which we kind of noticed.

Google said this morning that the “title elements are now used around 87% of the time, rather than around 80% before.” Then Google got into why it made this seven point change.

Often Google sees half empty titles, obsolete titles, inaccurate titles, micro-boilerplate titles, and so on. Yea, we get it.

Google even offered guidelines to encourage Google to use your HTML titles, Google said:

Finally, Google said it is still making improvements, which we kinda of saw already.

Forum discussion at Twitter.