Google announced that they are making it “easier” to become a Google Trusted Stores merchant/e-commerce site. Now, you no longer need to submit a shipment and cancellations feed to Google to be approved.

Google only requires you to submit an application and add some JavaScript to your HTTPS pages. The feeds are no longer required.

Google said:

I guess Google will no longer be tracking if orders are received and/or cancelled?

I suspect many new merchants will be applying over here.

Forum discussion at Google+.