I am seeing some significant chatter, discussions, within the SEO industry this morning of a possible large and prominent Google web search algorithm update this morning.

There are two WebmasterWorld threads and some discussions in Google Webmaster Help with these discussions. Plus I am seeing some tweets from prominent SEOs. Let me quote a bunch.

WebmasterWorld threads:

David Naylor tweeted, “hmm seeing a odd update in google .. should be fun and games for a bit.” He added in response to Rishil’s tweet on if it is a rollback, “can’t be a rollback so some big leap upwards has well has downwards.”

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hmm seeing a odd update in google .. should be fun and games for a bitless than a minute ago via webDave NaylorDaveNaylor

So what is this update? Is it a change or rollback to the Google scraper algorithm? Is it the expected Content farm algorithm or some other big expected change coming down the pipeline? Or maybe this is just a weird bug this morning in Google?

What are you seeing? Should SEOs and Webmaster panic?

Forum discussion at WebmasterWorld and Google Webmaster Help.