Internationalizing a site is confusing, let alone the translation details but how do you communicate the language and country-level differentiation details to Google, so they properly pick up the variations of your web sites and rank them accordingly in their localized Google search properties.

Maile Ohye, a Google Developer Programs Tech Lead and a person who has an unbelievable way of communicating highly technical details in an extremely logical and easy way of understanding (how is that for an intro), produced a 17 minute video going through all the details.

The video is broken down into five categories, including:

Potential search issues with international sitesQuestions to ask within your company before beginning international expansionInternational site use casesrel=”alternate” hreflang and hreflang=”x-default”: details and implementationBest practices

We’ve written about this topic a lot, for more, see here.

Forum discussion at WebmasterWorld.