Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change. That’s why we keep looking at ways to improve the search results we show.”

This is a really good long rant by Danny Sullivan that I wanted to highlight, so here it is:

Here is the partial embed, but you can click through to see the full one (which I copied and pasted above):

Danny has been around a long time and he has written a ton of content, built a few news websites and conferences and now works at Google.

Forum discussion at X.