Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings” would be in violation of this policy.

Google updated the content yesterday, June 5th, to read:

Previously it read:

Google said it “Expanded on the FAQ about coupon areas to explain more about what active involvement means.”

I spotted this via Orhan Kurulan on X:

As a reminder, Google’s site reputation abuse policy seemed to heavily target white labeled coupon directory sites. Those that posted these coupons on parts of their site from these white labeled services.

Update: Malcolm Coles also posted about this change this morning.

Forum discussion at X.