Former Googler, Murat Yatagan, shared on Twitter a document I don’t think I’ve seen before and I think most the readers here will get a kick out of. Basically the document explains why Google sells advertisements and not the search results.

It isa named Why we sell advertising, not search results and the URL is google.com/about/honestresults.

Here is a copy of the text:

Of course, many SEOs and advertisers who are skeptical about this have tons of examples to point to about confusing the user about what is an ad and what is not. Now, Google labels the ads with green labels. In the past, they were shaded a different color. In any event, with four ads at the top, it is hard to get to the organic results anymore.

Desktop:

Mobile:

Have fun with this.

Forum discussion at Twitter.