I found an interesting story of a company who had an intern who learned their business, started their own competing business and ranks in the number two position on Google for that company name.
The story is on the Google Webmaster Help forums, and the company that hired the intern wants Google to remove the intern’s competing business from ranking for it’s company name.
Here is the post:
But I don’t think this was the intention of the intern. The LinkedIn profile can rank high for terms, but it is surprising that it would outrank other content.
If it was me, I’d make sure my loyal employees are on LinkedIn and have the company profile linked up there. Maybe that can push down this intern’s profile and maybe they can get other content there.
Of course, John Mueller of Google links to Google’s article on how to handle reputation management issues. John wrote:
Forum discussion at Google Webmaster Help.
Image credit to BigStockPhoto for intern