On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn’t see it impact the Google search results until a couple of days later on Friday afternoon, July 29th.
What is interesting is that most of the tracking tools are still not really picking up on the Google Product Reviews update. But we did start to see chatter where SEOs are drilling into specific sites and noticing big ranking changes.
So while it took a couple of days to start to kick in, it is now being noticed by the SEO industry.
SEO Chatter
Currently, there is not a lot of chatter in the forums but we are seeing chatter on Twitter from over the weekend. The chatter that is out there, shows the changes are indeed significant, but currently there is just not a lot of chatter.
One of the first to post about the fluctuations being noticed that I found was Vlad Rappoport who is on PST time, he posted on Twitter and said “Beginning to see noticeable volatility as of this morning, probably due to Google’s PRU. Also seeing some review sites lose their rich snippet stars they previously earned back with the most recent core update or earlier.”
Yes, you can lose rich results after a core update or product reviews update.
Glenn Gabe has been posting what he has been seeing throughout the weekend:
The ongoing WebmasterWorld thread and Black Hat World have a bit of chatter but not much yet:
Google Tracking Tools
The tools are not showing huge changes, despite SEOs starting to notice the changes this past Friday. This is what the Google tracking tools are showing this morning and throughout the weekend:
So are any of you seeing anything big?
Forum discussion at Twitter & WebmasterWorld & Black Hat World.
