Google’s John Mueller said on Twitter that it is not worth buying multiple keyword-rich domains for one website for SEO reasons. This is similar messaging Google has posted over the years but sometimes we see keyword rich domains ranking well and sometimes we don’t. So sometimes we need Google to tell us, it is not a serious ranking factor.

The question was “Tell me it’s not worth buying multiple keyword-rich domains for one website?” John replied “IMO not for SEO reasons, but you might find them useful for things like ads.”

Here are those tweets:

Here is some of our older, previous coverage of this topic:

Will Exact Domains Always Rank Well in Google? Some Will
Google: Exact Match Keyword Domain Does Not Mean Rankings
Google EMD Update: Exact Match Domains No Longer Rank As Well
Google: Keywords In Domain Aren’t Needed For Ranking Well
Google: Migrating To A Keyword-TLD Won’t Improve Rankings
Google: Exact Match Domains Don’t Get Magic Ranking Bonus

Forum discussion at Twitter.