It seems that Medium, the popular publishing platform, hasn’t been doing too well in Google over the past couple of months – especially since December. And it seems like it is getting worse. Some are saying the site has 40% declines in organic visibility from Google search.

Bartosz Góralewicz posted on Twitter:

Here is the SEMRush chart, this shows more of a 30% drop from October to December:

But it looks like the first week in January, at least according to SEMRush, Medium has taken a deeper dive:

The question is why? Is it a technical issue like Bartosz thinks or did SEOs ruin Medium as well? I mean, did SEOs take too much advantage of the platform where Google had to do some course correction? I don’t know.

Glenn Gabe thinks it is more of a relevancy thing versus a technical thing:

There are lots of theories:

There were various Google algorithm updates on the dates this site saw some declines. But the decline seems to be somewhat more gradual, which implies this is more than just a technical issue?

What do you all think?

Forum discussion at Twitter.