Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility.

Microsoft said these attributes will “allow you to differentiate your brand from your competitors by highlighting unique attributes that showcase the ways your brand demonstrates responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive.”

Here are the list of these attributes:

Inclusion:
Vegan
LGBTQI+-friendly
Unisex
Allergy-friendly
Pet-friendly
Family-friendly
Kosher
Halal
Alcohol-free
Gluten-free
Vegetarian

Environmental:
Eco-friendly
Carbon-neutral
Sustainable
Carbon-negative

Community/social responsibility:
Cruelty-free
Non-profit
Supports a cure
Local business
Small business
Family-owned
Minority-owned
Black-owned
Supports disease research
LGBTQI+-owned

Accesibility:
Wheelchair accessible
Visual assistance
Hearing assistance
Mobility assistance
Touchless pickup
No-contact delivery
Web accessibility

Here is what it looks like on the Microsoft Bing search ads:

To add these to your Microsoft Advertising campaigns go to All campaigns, click on Settings, then check all attributes that apply to your account and click Save.

Forum discussion at Twitter.