It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help.

It isn’t good.

It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to their customers.

Here is a quote:

Of course, since these are big players, they make the whole industry just look that much worse.

I am sure they do provide good results for many of their clients but there are many who are not happy.

It is a pretty revealing article about the risks and rewards of running an SEM shop. I am sure many of you can relate on a smaller scale.

Forum discussion at Cre8asite Forums.