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Real World Low-Risk High-Reward Link Building : PubCon Vegas 2011

click for full sizeBelow is live coverage of the Real World Low-Risk High-Reward Link Building panel from the PubCon 2011 conference.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

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Barry Schwartz:

11:25:57 am

We will likely start a bit late since the session in this room ends at the same time the session starts.

Barry Schwartz:

11:26:14 am

Technically we start in 4 minutes

Barry Schwartz:

11:36:57 am

Aaron Shear is up first

Barry Schwartz:

11:37:26 am

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Barry Schwartz:

11:37:46 am

E-Commerce linking ideas, e-commerce links are hard to get.

Barry Schwartz:

11:38:25 am

Do an affiliate program

Barry Schwartz:

11:39:49 am

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Barry Schwartz:

11:41:38 am

Figure out irresistible link bait: widgets that add real value or as simple as a sizing chart for shoes (like Zappos)

Barry Schwartz:

11:42:31 am

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Barry Schwartz:

11:42:32 am

Here is another example

Barry Schwartz:

11:43:12 am

Reach out to bloggers but don’t send them a blanket stupid email, give them something they want. Send them a gift card or somethig.

Barry Schwartz:

11:44:18 am

Use social – social signals are important for link building for e-commerce

Barry Schwartz:

11:44:57 am

Google looks at social signals, +1 does help. Facebook likes seem to count

Barry Schwartz:

11:45:39 am

Don’t push these social signals to pages with high bounce rate

Barry Schwartz:

11:46:52 am

Are you selling something special?

Barry Schwartz:

11:47:21 am

Can you get on the vendors list on manufacturer’s web site?

Barry Schwartz:

11:48:35 am

#1 linked to page on Zappos, shows things being sold in real time around the world

Barry Schwartz:

11:48:39 am

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Barry Schwartz:

11:48:57 am

Dixon Jones next up

Barry Schwartz:

11:49:29 am

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Barry Schwartz:

11:49:43 am

He just got electrocuted by the computer but he is okay

Barry Schwartz:

11:50:32 am

He is going to focus on the risk thing and come up with low risk ideas

Barry Schwartz:

11:51:02 am

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Barry Schwartz:

11:51:08 am

Here is a bad example

Barry Schwartz:

11:51:24 am

They are in online dating market so they tried some link bait idea

Barry Schwartz:

11:51:47 am

They did a press release saying they will kick out all the “fat” people on their site.

Barry Schwartz:

11:52:01 am

it worked well

Barry Schwartz:

11:52:12 am

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Barry Schwartz:

11:52:13 am

BBC link

Barry Schwartz:

11:52:33 am

That is link bait!

Barry Schwartz:

11:52:53 am

This is what happened

Barry Schwartz:

11:53:01 am

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Barry Schwartz:

11:53:19 am

It got them traffic but the traffic died down

Barry Schwartz:

11:53:31 am

It did not have a long term affect

Barry Schwartz:

11:54:12 am

They missed the real secret of link building, they broke the trust with their customers and got the relationship wrong.

Barry Schwartz:

11:54:19 am

Link building is about relationship building

Barry Schwartz:

11:54:40 am

(1) Offer Testimonials

Barry Schwartz:

11:55:31 am

(2) Organize Blogger Meetups for your industry sector

Barry Schwartz:

11:56:24 am

(3) Send samples – give them a demo, let them try it, etc.

Barry Schwartz:

11:57:03 am

(4) Speak at conferences

Barry Schwartz:

11:58:09 am

(5) Run a good cause web site

Barry Schwartz:

11:58:37 am

(6) Set up honor badges (we love your site, etc)

Barry Schwartz:

12:00:40 pm

They also have an ongoing ranking of the top million web sites and shows up and downs

Barry Schwartz:

12:05:10 pm

Next up is Ross Jones

Barry Schwartz:

12:05:23 pm

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Barry Schwartz:

12:06:45 pm

Lot of People who do not buy links b/c they are afraid of the risk

Barry Schwartz:

12:07:22 pm

There are shades of gray, like giving gift cards

Barry Schwartz:

12:07:42 pm

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Barry Schwartz:

12:12:33 pm

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Barry Schwartz:

12:14:03 pm

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Barry Schwartz:

12:15:45 pm

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Barry Schwartz:

12:17:33 pm

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Barry Schwartz:

12:18:51 pm

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Barry Schwartz:

12:19:14 pm

Got to run, be back in an hour or so for the next session

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