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Daily Search Forum Recap: January 23, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Searchers Seeing Mixed Up Languages In Google Search
There are some reports in the Google Web Search Help forums of searchers seeing mixed languages in the search results. If they search for one query, they may see English but if they search for a different query, they may see a completely different language.

Google’s John Mueller: You Focus Too Much On Links
Google’s John Mueller has been telling some SEOs over the past day or so that they are focusing too much on links. He said it twice within a few hours of each other to different SEOs on Twitter.

Google Knowledge Panel With Video As Top Featured Image
I am not sure if I’ve seen a video in the top featured slot of the knowledge panel in Google before. If you search for [oscar nominations] in Google on desktop or mobile, you will see a video thumbnail at the top. Click on it and it will play a video.

Google My Business Helps Businesses Without Offices With New Sign Up Process
We saw this coming and now Google officially released a new sign up process for service area businesses, businesses that don’t operate out of a specific location(s). Google now lets them specify the locations they service, instead of being stuck without any options.

Google URL Inspection Tool Security Issue
Oliver H.G. Mason posted a simple method to use the Google Search Console URL inspection tool on any URL even when you do not have verified access to that URL in Google Search Console. The process is very simple, just set up a page on a URL you do have access to and redirect it to a page you do not have access to.

Google Food Ordering
Here is a nice photo I found on Instagram from Ann Beaver. It says Hey Google, order food! Google food ordering. Looks like either a chocolate bar or card of some sorts to me.

Other Great Search Forum Threads:

Facebook’s 10-Year Challenge: Motives Questioned, WebmasterWorld
Google Considering Pulling News Service From Europe, WebmasterWorld
Google Seems to be Turning Up the Exact match (close variant), WebmasterWorld
In terms of being able to help us correct issues like this, that’s exactly why we allow Knowledge Panels to be claimed. I’m not sure from your post when and how you filed feedback after claiming, but if you want to share more, Danny Sullivan on Twitter

Search Engine Land Stories:

Accelerated mobile pages: Are they worth it?
How reputation became a major ranking factor in SEO
Amazon had a record-breaking holiday season, here’s how advertisers managed it
Small business scammer shut down by Google lawsuit
Google offers improved GMB sign-up flow for service-area businesses

Other Great Search Stories:

Analytics

14 Key Functions Of Google Analytics Agencies Should Be Using, Forbes
How to Optimize Your Conversion Funnel, from ToFu to BoFu, Moz
Ten Google Analytics Admin Tips to Improve Your Data Collection, Northwood Soft
True View Ecommerce Impressions With Google Tag Manager, Simo Ahava’s blog

Industry & Business

Engaging policy stakeholders on issues in AI governance, Google Blog
Expanding knowledge access with the Wikimedia Foundation, Google Blog
Expanding the Application of Deep Learning to Electronic Health Records, Google AI Blog
Google Opens New Office in Berlin, With Eye on Expansion, Billboard
Google Set 2018 Lobbying Record as Washington Techlash Expands, Bloomberg
China’s Baidu pledges to improve search service after complaint, Reuters
Google hires 14-year Mac veteran to bring Fuchsia to market, 9to5Google

Links & Promotion Building

Earning Links With Journalists, What Do You Need to Know?, State of Digital

Local & Maps

How to Choose the Best Google My Business Category for Any Local Business, BrightLocal

Mobile & Voice

PWAs: Why you want one, how to get them & optimize for them – #CrawlingMondays 4th Episode, Aleyda Solis

SEO

The Ultimate Guide to SEO Reports With a Guide and Template, Raven Blog
What Is SEM? Does SEM Include SEO?, BruceClay.com
Yoast SEO 9.5: Hej Sverige!, Yoast
Webcast: The Art and Science of SEO, Bing Ads Blog

PPC

6 Overlooked Optimizations to Increase Your PPC Conversion Rate, WordStream
Organizing a Successful PPC Audit, PPC Hero

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