Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads now supports negative keywords on the account level. SEOs trust YMYL content less if AI writes it. Also, most SEOs won’t recommend using AI content writers. Google says it handles the marquee tag properly. Google search result snippets can scroll on Android. Plus, check out my weekly video recap, where I quickly some up the weeks SEO/PPC news in about 10 minutes – don’t forget to subscribe and smash that like button.
Search Engine Roundtable Stories:
Google Ads Gains Account-Level Negative Keywords
We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.
Poll: AI-Generated YMYL Content Trusted Less By SEOs
Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.
Poll: Most SEOs Won’t Recommend Using AI To Write Content
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.
Gary Illyes: Google Search Handles marquee Tags Appropriately
Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.
Google Search Result Snippet Scrollable On Some Browsers
Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.
Search News Buzz Video Recap: Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break…
Google Cotton Candy Machine In London
Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine live there, I suspect Google rented it for the event, but I am not s
Other Great Search Threads:
As with any alternate version, if you want it indexed, it must have separate URLs. There’s no technical method to connect the versions for that, and there’s no search setting like for languages., John Mueller on Mastodon
Google doesn’t cache all pages., John Mueller on Twitter
Not sure it’s new but I’ve personally never seen Discover show me a bubble of a recent search (disappears pretty quickly) Also for the record @TomBrady no one cares about your crap anymore #family cc the real, Mordy Oberstein on Twitter
Optimizing websites for international audiences for different regions is essential if companies want to capture more global traffic and establish successful sales with their new customers around the world., Bill Scully on Mastodon
Yeah, random search results should not be indexable., John Mueller on Twitter
Search Engine Land Stories:
Microsoft FY23 Q2 earnings look promising, despite mass layoffs
In-game ads: why brands should be excited
Resolve to get SEO done in 2023 – Here’s how
Apple Business Connect: Your guide to getting started
Other Great Search Stories:
Analytics
Advanced Google Analytics 4 (GA4) Tips & Tricks, Measure Minds Group
Why Is Google Ending Universal Analytics? (4 Reasons), Data Driven U
Industry & Business
Apple is engaged in a ‘silent war’ against Google, claim engineers, AppleInsider
Google to make changes to Android business terms in India after antitrust order, TechCrunch
Links & Content Marketing
4 Steps to Transform Your On-Site Medical Copy, Screaming Frog
AI Data Study: 87% of CNET’s AI Content Is Detectable By A Public Tool, SearchLogistics
CNET found errors in more than half of its AI-written stories, The Verge
Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content, Keyword Insights
Local & Maps
Any Vehicle Dealer Can Now List Inventory On GBP, SearchLab Digital
Google Business Profile Forum: Support Avoidance Strategy, Near Media
Mobile & Voice
Google TV ads now include physical products, 9to5Google
Why VR/AR Gets Farther Away as It Comes Into Focus, Matthew Ball
SEO
Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study], GSQI
Custom Sitemaps for Faster Issue Validation, ohgm
Do ranking factors matter for SEO?, SERP’s Up SEO Podcast
Overview of Google’s Search Quality Rater Guidelines, Portent
Unlock Your Web Traffic With Local SEO Keyword Research, PPC Expo
What Does AI Mean for Local SEO?, BrightLocal
What is Google Knowledge Graphs question Answering Features?, Hill Web Creations
XML Sitemap: What It Is and How to Create One, Semrush
PPC
4 Ways to Structure Your International Google Ads Campaigns, Go Fish Digital
When Your Poor PPC Performance is a Positioning Problem, Not a Targeting One, ZATO Marketing
Which Attribution Model To Use For Google AdWords?, Hallam Internet
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
