Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said it does not count links on the domain name level, it is counted on the URL level. Google said it does not give full weight to all links. Google will be adding performance max data to Google Data Studio. Google has consolidated information about how SafeSearch works in one document. Google Merchant Center free listings now supports auto-tagging.
Search Engine Roundtable Stories:
Google: We Don’t Count Links On Domain Level
Google’s John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each URL counts for itself, the links don’t add up to some overall authority metric that Google might use on the domain level.
Google: We Do Not Give Full Weight To All Links
Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.
Google Help Doc Goes Deeper On SafeSearch With Troubleshooting Section
Google has put together a new help document on SafeSearch where it merged a bunch of content into a single page around this topic. It also added content around how SafeSearch works and a new section for troubleshooting that adds some details.
Google Ads Performance Max Data To Come To Data Studio In Very Near Future
Ginny Marvin, the Google Ads Liaison, said that in the “very near future” the Google Ads team will be adding support to have Performance Max data to Google Data Studio. Obviously with Smart Shopping campaigns and Local Campaigns being replaced by Performance Max campaigns in the future, this is important for advertisers.
Google Merchant Center Adds Auto-Tagging To Free Listings
Google Merchant Center announced that auto-tagging is now available for free listings on Google Shopping. “Auto-tagging for free listings is now available in your Merchant Center account,” the search company wrote.
GooglePlex Camel Statue?
Pete from Google posted a photo of him standing near a statue of some sorts of a camel. This is tagged to be at the GooglePlex, the main Google headquarters in California. Maybe it is a new art proj
Other Great Search Threads:
What is something ancient that only an SEO veteran can remember?, Bill Hartzer on Twitter
404 Error Under “Reduce Unused CSS”, Google Search Central Community
Despite an official rollout last month, Google looks like they may be backtracking. The full-width map pack (left) launched on Dec 12th, although I’m now sometimes seeing the old layout appear (right). Goodbye to the full-width d, Brodie Clark on Twitter
GSC API reponse with bad characters (ASCII 0), blocking BigQuery import, Google Search Central Community
Scraped, spun, rewritten, automatically generated content has been around since the start of search engines — it’s nothing new., John Mueller on Twitter
Y’all are going to need to step up the game – the dashboard says less than 50% of the SEO questions were answered correctly. https://t.co/DUFJTKsUcE, John Mueller on Twitter
Complex systems can get weird :). Since we prioritize important URLs, reducing the crawl rate will generally just drop unimportant URLs from crawling, while still keeping the good stuff fresh in our index., John Mueller on Twitter
The DMCA is a legal process, so I’d get real legal advice (I’m not a lawyer). Regarding our tools, I can’t tell from your screenshots, but it helps to ma, John Mueller on Twitter
Search Engine Land Stories:
Auto-tagging added to Google Merchant Center free listings
To disavow or not? Getting it right, 10 years later.
Google Ads creates unified advertiser verification program
Deepcrawl launches technical SEO app for Wix
Pinterest rolls out AR ‘Try on’ feature for furniture items
Recommendations roll out to Discovery campaigns
Other Great Search Stories:
Analytics
Europe’s Move Against Google Analytics Is Just the Beginning, WIRED UK
Google Discover Insights v2, tl;dr Marketing
The quick Guide to Matomo Analytics, Ikangai
Industry & Business
Adaire Fox-Martin appointed new Head of Google Ireland, RTE
Where Will Baidu Stock Be In 5 Years?, Seeking Alpha
Big Tech increases funding to US foreign policy think-tanks, Financial Times
U.S. Companies Face More Restrictions After Privacy Ruling Against Google, Wall Street Journal
Links & Content Marketing
Internal Linking for SEO: A Complete Guide for 2022, Seer Interactive
My Competitors’ Backlinks are Manipulative. What should I do?, Internet Marketing Ninjas
The Top 5 Link Building Strategies (With Examples), Search Engine Journal
Why Domain Authority (Moz), Authority Score (Semrush) and Domain Rating (Ahrefs) can lead to wrong decisions, SISTRIX
Local & Maps
Android Auto’s dashboard UI gets updated ahead of release, 9to5Google
New year, new features to connect with your community, Local Guides Connect
Realistic Rankings Radii in Local SEO, Local Visibility System
Mobile & Voice
Apple HomePod Mini: Why it beats Alexa and Google Assistant, Fast Company
Here’s a clue, Siri, consider the context (or at least add the Super Bowl to my calendar), 9to5Mac
Jabra Elite 7 Pro and Active get multipoint, Google Assistant, 9to5Google
SEO
Announcing Deepcrawl’s new SEO solution for Wix users, Deepcrawl
Core Web Vitals Data Study w/ CrUX & 5.2M Pages, Ahrefs
Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems, GSQI
How to get your Shopify store on Google, Yoast
SEO growth loops, Kevin Indig
The Professional’s Guide to SEO: Advanced SEO Strategy Sneak Preview, Moz
Google Search Console URL Inspection API in Sheets, tl;dr Marketing
PPC
BMM keywords – What We’ve Seen and Tips for 2022, PPC Hero
Life reinvented: Four new consumer attitudes, Microsoft Advertising
Take A Deep Breath And Consider The Benefits Of Google’s Topics API, AdExchanger
What’s All The Hype About “Experimentation”?, Seer Interactive
Making sense of AdSense: Why political parties spend big bucks advertising on Google, News Laundry
Search Features
Google tests adding Lens to desktop Search on the web, 9to5Google
Other Search
Google Doodle celebrates Lunar New Year 2022, 9to5Google
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