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Daily Search Forum Recap: February 12, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google: Do Not Flip Between Index & Noindex on URLs Too Frequently
This is probably common sense to all the readers here, but you should likely not add a noindex and remove the noindex on specific URLs often or heck, even infrequently. It will confuse Google, slow Google down in terms of seeing if that page should be indexed again in the future and will result in that page not always doing well in search.

Will Google’s Indexing API To Allow All Content Types?
As you know, the Google Indexing API only is reserved for job posting URLs and live stream events. But that might change as we have been speculating for a while. Gary Illyes from Google in his Reddit AMA also mentioned that Google is testing this as well.

Google: Media Search Overlooked By Publishers
This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. John Mueller said it a couple weeks ago and now Gary Illyes said it last Friday.

Google Again: Sharing IP Addresses For Multiple Sites Is Okay
This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn’t hurt you in Google search to share an IP address on the same server with other web sites.

Google Trending Icon On People Carousel
A year ago Google began showing what people are trending in Google search. I am not sure if this next one is new, but Grant Oster shared a screen shot of Google showing a trending icon on the “more people” carousel. See the blue trending icon at the top left of Andre Iguodala?

US Army Posting The Colors At Google
Google invited some US Army soldiers to do a Posting of Colors at the main Google offices at an event the other day. Here is a photo of two of them posing with their rifles and in their uniforms.

Other Great Search Forum Threads:

Sorry for the delay in the data! As you’ve probably seen over time, these pipelines do sometimes take a bit of time to run, so sometimes things are a day or so behind. We’ll catch up soon, I’m sure :)… https://t.co/KTOgOBR38b, John Mueller on Twitter
“Only do what gives your visitors joy.” — The Marie Kondo guide to SEO. If there was one. There’s not, but I think someone should do a talk or panel with this theme. Because Marie Kondo., Danny Sullivan on Twitter
Barry, talking to you, I decided to make a (hidden) video for you, showing the way my system classifies search queries from the GSC-API and shows them in a Data Studio dashboard. The idea is simple, but the results are pretty amaz, Alain Sadon on Twitter
If you’re blocking URLs from crawling that you need to have crawled, then you probably shouldn’t be blocking those URLs from crawling :). FWIW it’s pretty rare that sites have issues with crawl budget, so I’d be cautious about, John Mueller on Twitter
Link Text Spam in Google Search Console?, WebmasterWorld
Not sure anyone cares… but Google is testing a smaller font size for People Also Ask on desktop (seen it a few times over the last 2 days) So there’s that… cc: @rustybrick #SEO https://t.co/g0b3bTNexf” / Twitter, Mordy Oberstein on Twitter

Search Engine Land Stories:

Google Ads bringing click share to Search campaign competitive metrics

Other Great Search Stories:

Analytics

Find Your Top Converting Content in 10-Steps Using Google Analytics and Google Sheets, Orbit Media Studios
Richer interactivity in Data Studio, Google Blog
The CRO Course: Win on Mobile, Learn With Google
Content groups in Google Analytics, Julien Coquet

Industry & Business

Apple names veteran iPhone executive its head of augmented reality marketing, 9to5Mac
Exclusive: India antitrust watchdog probes accusations that Google abused Android – sources, Reuters

Links & Promotion Building

Are Web Directories Still Relevant for SEO in 2019?, Cognitive SEO
Role of Context in Outbound Links for High Ranking SEO, Search Engine Journal

Local & Maps

Hands-on with an Alpha build of Google Maps’ Augmented Reality mode, TechCrunch
Using Global Localization to Improve Navigation, Google AI Blog
Apple-designed inter-car communications could make ‘Project Titan’ safer, Apple Insider
Do Businesses Really Use Google My Business Posts? A Case Study, Moz

Mobile & Voice

Best Buy now sells Google Fi SIM cards, The Verge
Google app 9.23 reveals ‘NexusAmChips’ Assistant device ID, ‘Labs’ feature, more [APK Insight], 9to5Google
How To Create A Google Assistant Routine, Android Headlines

SEO

56 Takeaways from Google’s Gary Illyes’ AMA On Reddit, Bill Hartzer
How to Identify and Tackle Keyword Cannibalisation in 2019, Moz
The Technical SEO Audit Process Anyone Can Follow [+ Checklist], HigherVisibility
What is the difference between the old Google Search Console the and new one?, Marie Haynes Consulting
7 Examples of Untrackable Clicks From Google’s Ecosystem of Search, Chrome, and Feeds, GSQI
In Search SEO Podcast 14: Entity Indexation and the Future of Search, RankRanger
irs.com, dmv.org suffer huge visibility losses. Suspected Google manual penalty., SISTRIX
Weekly Wisdom with Ross Tavendale: Time-Saving SEO Hacks, SEM Rush
What is the difference between the old Google Search Console the and new one?, Marie Haynes Consulting

PPC

Are Dedicated Landing Pages Hurting Your Conversion Rate?, Search Engine Journal

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