Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads may be mass disapproving ads and suspending accounts. Google AdSense launched related search for content after killing off the link units. Microsoft Advertising has expanded into 29 new countries. Google Ads recommends at least 15 conversions in 30 days for its machine learning to work. Google said analytics implementations does not impact your SEO.
Search Engine Roundtable Stories:
Google Ads Disapproving & Suspending Accounts In Masses?
I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”
Microsoft Advertising Expands, Now In 29 New Countries
Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.
New Google AdSense Related Search For Content Pages
Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.
Google: How You Implement Analytics Does Not Affect SEO
Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks crawling and indexing, he added.
Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better
Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.
Google London Sitting Chair With Amazing View
Here is a photo from Daniel Waisberg, from the Google Search Advocate, who was in the Google London office last week and took a photo of this sitting chair and view that came along with it.
Other Great Search Threads:
Google Trends data for super bowl commercial brands. Some new brands, some old. From ftx to coinbase to doritos to bud light seltzer, you can see the spikes during the super bowl below., Glenn Gabe on Twitter
If you don’t have a strong reason to change the URL structure, I’d just leave it as-is., John Mueller on Twitter
So far our disavow experiment is surprisingly underwhelming. We disavowed all (several hundred) of the links to 4 of the most popular urls on this site, most of which were really good, earned links. Will let run for, Marie Haynes on Twitter
To me that would be a weird setup. Why not let users switch languages themselves? I’d strongly recommend making it easy to crawl through all versions. Hreflang is meant for indexed URLs, h, John Mueller on Twitter
A site-query is an artificial query, I wouldn’t use that for debugging anything like a snippet. For dates, we have https://t.co/dc9oMzUJUY with information on how to best specify them., John Mueller on Twitter
Do you want to see if pages that have recently lost impressions from GSC are suffering from Google Index coverage issues? Check out: “Lost GSC impressions URL Inspection” a brilliant free tool from @davewsmart, Aleyda Solis on Twitter
Search Engine Land Stories:
Google AdSense launches related search for content pages
Webinar: Your guide to scoring Google 5-star reviews
Microsoft Advertising nearly doubles available markets with 29 more countries
Google crawl stats report is missing a chunk of data
Webinar: Propel & Rand Fishkin – Mastering earned media
Other Great Search Stories:
Analytics
BigQuery Export Filtering comes to Google Analytics 4, tl;dr Marketing
Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords, Databox Blog
Visualising crawl data from Screaming frog, Merci Larry
How to Leverage Comparisons in Google Analytics 4, Online Metrics
Industry & Business
How Google is allowing publishers to keep their cookies, Ad Age
Yandex Announces Fourth Quarter and Full-Year 2021 Financial Results, Yandex
Links & Content Marketing
4 Things Every Content Marketing Team Needs, Content Marketing Institute
Does Content Marketing’s Love For AI Make Writers Obsolete?, Search Engine Journal
Local & Maps
Get inspired for Valentine’s Day with these 9 romantic spots, Local Guides Connect
After Google Maps, Waze Could Also Mysteriously Disappear from Android Auto, AutoEvolution
How the Likes of Google Maps Help Deal With One of the Biggest EV Problems, AutoEvolution
Russian Invasion of Ukraine Would Be a Test for Google Maps, TIME
Mobile & Voice
A HomePod With A Display? Siri May Have Leaked A Big Apple Secret, Screen Rant
Apple says a ‘small portion’ of iPhones recorded interactions with Siri even if you opted out, The Verge
Nothing adds Google Assistant to its earbuds, Chrome Unboxed
Pixel power! 42 advanced Assistant actions for any Pixel phone, Computerworld
You can now stop Google Assistant from talking with just one word, CNET
SEO
Google Penalties: The Newbie-Friendly Guide, Ahrefs
The Importance Of Keyword Clustering For SEO, Koozai
Ultimate Guide to Noindex Tag for SEO, Onely Blog
What is an XML Sitemap? How to Create One (w/Examples), SEOSherpa
What’s a SERP – and which features are best for news publishers? , WTFSEO
Why SEO is so popular right now, Kevin Indig
Automating XML Sitemaps With Screaming Frog, Screaming Frog
PPC
How Does Google Ads Work in 2022? The Visual Guide, WordStream
Invalid Clicks on Google Ads? Get a Refund!, PPC Hero
Microsoft Advertising policy site redesign, Microsoft Advertising
Organic vs Paid Social Media – Differences & How to Use Both, Go Inflow
Search Features
Bing users are real, and they like using Microsoft Rewards, The Verge
Other Search
How to find anything #5: Assessing Credibility of News Sources, SearchReSearch
Super Bowl Ads, Peak Voice Search, AR Mainstreaming, Near Media
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