Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Search Algorithm Update Blip On Monday & Tuesday?
Monday and Tuesday there was a blip of fluctuations and chatter across the SEO community around a Google search algorithm update. We have SEOs noticing ranking changes over a 24-48 hour period and some of the toolsets picked up on dense rank position changes over the past couple of days.
Google Core Updates & Broad Core Updates – Is There A Difference?
John Mueller of Google was asked if there is a difference between a Google broad core update and a Google core update. John responded “I imagine that’s generally the same.” I suspect they are.
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes
Rhea Drysdale (@rhea), CEO of Outspoken Media invited me to her office in Troy, New York to talk search. We started off talking about growing up in the SEO industry…
Google Ads Enables Audience Sharing Between Manager Accounts
Google Ads announced that you can now enable continuous audience sharing in your manager accounts. This allows you to not have to share them manually all the time, instead just enable it and Google will continually share the audience lists across accounts.
Google Change Of Address Tool Adds Redirect Validation & Reminders
Google has added two new features to the change of address tool in Google Search Console. The one helps you validate your move with redirect validation. The other feature reminds you, or someone else with Search Console access, that the site is moving.
My Face Was A Valentines Day Gift
No, really not joking. The folks at Reflect Digital, took an illustration of my face, framed it and gave it to their SEO Account Manager, Andy, for Valentines Day.
Other Great Search Forum Threads:
"Is SEO selling its soul and fuelling hate?" – Just because you can do something doesn’t mean you should. https://t.co/l1XHd9Vj7Y, John Mueller on Twitter
Twitter Acquires Photo and Video Editor, Chroma Labs, WebmasterWorld
Weird 50% traffic drop after server migration, WebmasterWorld
Search Engine Land Stories:
Vast majority of Amazon advertisers plan to spend more on ads again this year
Build SEO seasonality projections with Google Trends in Python
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming
Google Ads intros ‘continuous audience sharing’ for manager accounts
Google Search Console Change of Address tool adds redirect validation & reminder
Other Great Search Stories:
Analytics
3 Ways to Quickly Maximize the Value of Optmyzr, Seer Interactive
Google Data Studio Examples: These 5 Reports Save Me a Day of Work Every Month, Groove HQ
Industry & Business
Career Day: How Jack of All Trades Skills Led to a Promising SEO Career – Chris Long // Go Fish Digital, Search Metrics
Spain looks to adopt ‘Google tax’ that has angered the U.S., MarketWatch
The Great Google Revolt, New York Times
Links & Promotion Building
17 Actionable Content Marketing Tips, Backlinko
An Adaptive Framework for Link Building Campaigns, Search Engine Journal
The Danger of One-Size-Fits-All Link Building, Siege Media
What is Anchor Text? Everything You Need to Know for SEO, SEM Rush
Local & Maps
Service Area Business Position Recovery after Valentines SERP Massacre, Online Ownership
Mobile & Voice
Alexa, Why Can’t You And The Other Voice Assistants Help Me Vote In 2020?, Voicebot
Google Assistant Assists with Android-Based Polestar HMI, auto connected car news
The best smart display to buy for 2020, The Verge
SEO
4 Things I Wish I’d Known Before I Got a Remote Job in SEO, Local SEO Guide
TF-IDF for SEO: What Works & What Doesn’t Work, RankRanger
The nasty side-effects of Google Search Traffic, Kevin Indig
What is SEO Content? How to Write Content that Ranks, Ahrefs
Yoast SEO 13.1: Schema.org structured data enhancements, Yoast
PPC
3 Free Alternatives to Keywords Everywhere, Seer Interactive
SERP Changes: Has Google Ads CTR Been Affected? (Study), Adzooma Blog
Search Features
"Parasite" searches ride an Oscars wave, Google Blog
Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Researc, Skift
