Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google: Title Tags Longer Than What Is Displayed Has SEO Benefit
Gary Illyes from Google said in last night’s Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag “precise” to the topic of the page and do not worry how long it is or if it is too long.
Google Lets Agencies Dismiss Some Partner Program Recommendations
Google has re-announced the new partner program requirements after postponing the new requirements due to COVID and the huge backlash at the new rules. Now, Google said partners “have the flexibility to apply or dismiss performance recommendations based on your own assessment in order to meet a minimum optimization score of 70%.”
Google Won’t Talk About Spam Prevention For Page Experience Update
Malte Ubl, a Technically a Software Engineer at Google, said he won’t be talking about any efforts around abuse and spam prevention for the upcoming Google Page Experience update. Specifically how some may try to fake the Chrome User Experience Report (CRUX) data for better or worse to manipulate rankings.
Google: There Is No SEO Reason To Make Bloated Sites
Some folks were complaining that SEO is to blame for the bloat on the web. Specifically when some sites that are so bloated with trackers and other add-ons that the sites are not only slow but slow down your computer. John Mueller from Google said “there is no SEO reason for making such terrible & bloated sites.”
Google: Mixed Content Warnings Won’t Remove Your Site From Search
Google’s John Mueller said that having mixed content on your site and getting mixed content warnings won’t result in your site being removed from Google Search. We said previously that the Chrome mixed content notifications do not impact Google Search and that remains true at the time I published this.
Hover Boarding At Google Office
Here is an Instagram photo and video from 2017 of a Googler hoverboarding at the Google office, I think the New York City office. He said on Instagram “That’s what I do when I’m office alone.”
Other Great Search Forum Threads:
Data import now available in GA4! You can now import data related to Client ID ! #ga4 #newfeatures #GoogleAnalytics https://t.co/NeJbwUtBSr, Sebastien Monnier on Twitter
Job Opportunity! 🔥 I’m looking for a PM to join the @Bing search ranking team, arguably the leading applied ML team @Microsoft (says me 😄). It’s a nice mid-level, hybrid Product/TPM position, perfect for someone wi, Frederic Dubut on Twitter
Search Engine Land Stories:
Using intent data to deliver results in 2021
The fundamentals of link building for eCommerce and affiliate sites in 2021
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Other Great Search Stories:
Analytics
App monetization made easy: Using Firebase, AdMob, and Google Analytics to uncover your optimal ads strategy, The Firebase Blog
Getting Started with Google Analytics 4, Path Finder SEO
How to Export Data from Google Analytics 4 to Google BigQuery, Towards Data Science
Industry & Business
Links & Content Marketing
Link Graph Update | Filter, Select and Export, Majestic Blog
The Paradox of Content Marketing to Beginners vs. Experts, SparkToro
Local & Maps
5 Things You Might Want to Know About Google My Business Cover Photos, Local University
Google is bringing voice games to Android Auto, 9to5Google
Google Maps dark theme for Android officially announced, 9to5Google
How one trailblazer uses Maps to explore the outdoors, Google Blog
Mobile & Voice
HomePod may detect vital signs with upgraded radar positioning system, Appleinsider
Your Android is now even safer — and 5 other new features, Google Blog
Google Assistant Actions Now Work on Locked Android Phones, Voicebot
SEO
How to Blend Your PPC and SEO Strategies for Greater Success, Portent
Keyword Competitive Analysis: How to Find Your Competitors’ Keywords, Ahrefs
Personalized PageRank with Edge Weights, Briggsby
How to Use Google Trends for SEO, RankRanger
PPC
Combining Similar Bid Strategies, Google Ads Developer Blog
Google’s Responsive Search Ads Update Points to More Automation, Merkle
Other Search
Updates on Google Health’s clinical tools, Google Blog
GameSnacks brings HTML5 games to Google products, Google Blog
How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study], Moz
