Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Semrush (SEMR) To Go Public With $144M Revenue & 67K Customers
The beloved SEO toolset provider announced it will be going public. The stock will be listed on the New York Stock Exchange under the ticker SEMR. It shared its performance numbers including revenues of $144 million, gross profit of $95 million with a net loss $7 million.
Google Sites Stopped Generating XML Sitemap Files
Google Sites over a decade, almost 15 years, has automatically generated XML sitemap files to be used for Google Search Console. Well, that is no longer the case. Google has removed the Google Sites sitemaps details from the documentation yesterday.
Ginny Marvin Joins Google As New Ads Product Liaison
Ginny Marvin has announced on Twitter she has joined Google as the new Google Ads Product Liaison. She left Search Engine Land in December after being with the company since 2013 and now is going into a similar role that Danny Sullivan took after he left Search Engine Land.
Google Tests Bell Icon To Follow Updates On Medical Knowledge Panels
Since 2014 Google had a method to follow news and updates related to social profiles and other knowledge panels by clicking “get notified” or more recently “follow” button. Now Google is testing showing a bell icon and testing this on medical knowledge panels.
Are Google Search Console DMCA Takedown Notifications Broken?
Last week, Max Prin from Merkle, notified me that one of his awesome free tools on technicalseo.com was removed over a false DMCA takedown request. There are a couple of issues here (1) the DMCA takedown was false and successfully removed his free tool from Google Search and (2) he was not notified of the removal.
Google Chrome To Support Scroll To Text Links With Images & Videos
So we’ve seen Google do the scroll to text fragment links for a while now, with featured snippets and some product listings in search. Soon it might also come to images and videos.
Google Wall Frames Sleep Pod
Here is a photo from the Google Pittsburgh office of the sleep pods they have in that office. They have these sleep pods attached like picture frames to the walls with ladders to climb up to access t
Other Great Search Forum Threads:
March 2021 AdSense Earnings and Observations, WebmasterWorld
Fun fact discovered today: @LizziHarvey and i wrote/added/changed/deleted about 200000 lines of HTML, about 1500 lines of python, and about 400 lines of shell script for the Search Central launch 😳 https://, Gary Illyes on Twitter
Search Engine Land Stories:
We’re looking for skilled marketers to speak at SMX Advanced!
Ginny Marvin joins Google as its new Ads Product Liaison
Unlock actionable tactics to craft compelling content
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Video: Steve Marin on content, SEO and using data as backup
Conductor introduces Unlimited keywords
Other Great Search Stories:
Analytics
Complete Guide to Google Analytics 4 Conversion Tracking, Loves Data
Credit Where it’s Due: How to Make Sure Google Analytics is Measuring Your Campaign Data Correctly, Digital Summit
Google Analytics 4 – The Time is Now, MoreVisibility
Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4), DataDrivenu
Google Analytics Update – Personal Accounts Accessing Issue, Digital Examiner
Industry & Business
Google Is Paying for More Information in a Break With Its Past, Bloomberg
U.S. asks Google for detailed search data in antitrust case, Ad Age
Links & Content Marketing
5 B2C Content Marketing Techniques to Steal for B2B (And 5 to Avoid), Online Marketing Blog
Local & Maps
Google Maps dark theme for Android officially announced, 9to5Google
No Update in 3 Months and Google Maps for iPhone and CarPlay Feels Outdated, AutoEvolution
Top Navigation App Launches on CarPlay as Google Maps Alternative, AutoEvolution
Mobile & Voice
From the seas, to more ZZZs: Your new Pixel features, Google Blog
Google finally makes Assistant more useful for your work life, Engadget
SEO
Back to SEO Basics: 10 Keys to SEO and Getting Found, Know Agency
Content tuning at scale with the Search Console API, Kevin Indig
Improve Mobile Site Speed to Drive More Conversions, Metric Theory
What Are Featured Snippets (How Do You Get Them)?, SEM Rush
Why you should audit your website before a website migration, Vertical Leap
Schema Markup Solutions | Understanding Data Items and URIs, Schema App Tools
PPC
#ChooseToChallenge part one: Data bias, Microsoft Advertising
5 Tips to Follow When Using the Same Landing Pages For SEO & PPC, Business 2 Community
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions, WordStream
Are You Using Negative Keywords in Your PPC Campaigns?, Wellspring Digital
Cookieless Marketing: Be Part of the Solution, PPC Hero
March key product updates, Microsoft Advertising
Other Search
“Gootloader” expands its payload delivery options, Sophos News
