Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I posted the big Google webmaster report where you can catch up on the more important SEO related changes in the past month. Google Search Console’s URL inspection tool has errors but Google should be fixing it, if it is not fixed already. Google Business Profiles may require you to double verify your business. Google spoke about translated content and garbage parameters in URLs. Google also spoke about blocking users from the USA and how that can lead to huge Google ranking issues.
Search Engine Roundtable Stories:
March 2022 Google Webmaster Report
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes over that time period. This month we had a confirmed rollout begin of the page experience update for desktop, we learned about an update to the Pirate update, a new shopping ranking factor and more.
Google Search Console URL Inspection Tool Errors
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on a fix but almost a day later, some are still having issues and Google has yet to confirm it is resolved.
Google: Translated Content & Garbage Parameters In URLs
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a large multilingual site found its translated content excluded from Google Search with a “crawled currently not indexed” status.
Google Business Profiles May Require Additional Verification
Google has updated the help document on how to verify your business to say “we may require you to verify by more than one method.” So if you verify using one method, Google might decide it needs you to verify again but using a different method.
PSA: Blocking USA Users But Allowing Googlebot Is Against Google’s Webmaster Guidelines
Google sends its crew of crawlers, Googlebot, from the United States. That is where 99% of the crawling originates from. If you are not allowed to show your website to users based in the United States, then you also cannot show that website to Googlebot.
Google Charleston East Dome Almost Ready
Here is a photo from Louis Gray of the new GooglePlex building, he said it is called the Google Charleston East Dome building. He also said it looks almost done and ready to move in.
Other Great Search Threads:
@yandexcom is the largest technology company in Russia and the country’s second-largest search engine. The former head of its news division, Lev Gershenzon, just made this remarkable post on Facebook, addressed to his form, Ilya Lozovsky on Twitter
Cloudflare affects SEO?, WebmasterWorld
March 2022 AdSense Earnings and Observations, WebmasterWorld
Terrorists use Google maps tags to adjust the fires!! Please help! – Форум , Google Maps Help
That looks like valid HTML (it’s fine to have multiple attributes on a tag), so it would be fine. That various tools don’t see them would suggest that there’s more to it than just this HTML snippet though, so I’d dig f, John Mueller on Twitter
Search Engine Land Stories:
Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
How to use Google Business Messages to talk to your customers
TikTok videos can now be 10 minutes
Google URL inspection tool bug leading to errors for some
Google removed App campaign placement data from Ads and AdWords API reports
Want to speak at SMX Advanced? We want to hear your ideas
Microsoft Advertising extends Shopping campaigns to more markets
Other Great Search Stories:
Analytics
LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology, TechCrunch
Industry & Business
4 Things I Learnt at the Women in Tech SEO Festival, Screaming Frog
DuckDuckGo pauses its relationship with Russian search engine Yandex, Protocol
Google, Meta face penalties in Russia as deadline passes to open local offices, Reuters
Google-Style Perks Are Helping Japan’s Carmakers Hire Tech Workers, Bloomberg
Helping Ukraine, Google Blog
Links & Content Marketing
Majority of Marketers Moderately Successful or Less with Content Marketing in 2021, KoMarketing
Toxic links: Here’s why you can often ignore them, Marie Haynes
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research], Content Marketing Institute
Here’s Why You Should Prioritize Internal Linking in 2022, Ahrefs
How to Measure the Impact of Content Based on Intent, Moz
Local & Maps
Google Maps Pauses Edits After Claims Ukraine Tags Used For Russian Strikes, Buzzfeed News
How to get help on the Google Business Profile Forum, SearchLab Digital
Apple Maps enables accident and hazard reporting in France, AppleInsider
Vicinity Update & GBP Name Spam: What Was the Real Impact?, BrightLocal
Mobile & Voice
Google Assistant can now repel mosquitos with this system, 9to5Google
Google touts 270% YoY growth in PWA desktop installs , 9to5Google
Google’s New Soli Radar Tech Can Read Your Body Language—Without Cameras, Wired
Vizio Will Integrate SoundHound Voice AI Across Smart TV Line, Voicebot
SEO
Extract data from Google Search Console for analysis in Python, Oncrawl
A Complete B2B SEO Strategy Guide for 2022, Ahrefs
The Best eCommerce SEO Checklist For Organic Growth, Koozai
PPC
March 2022: Market expansion and other product updates, Microsoft Advertising
President Biden wants to ban advertising targeted toward kids, Engadget
Search Features
Co-training Transformer with Videos and Images Improves Action Recognition, Google AI Blog
Feedback:
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