Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Does dropping content within tabs improve your chances to rank better in Google? Google says no, some SEOs say yes. Google’s Danny Sullivan tried to correct famed Andrew Yang and Ramesh Srinivasan on how Google Search works. Google is showing two or more people also ask in the search results on the same page. Microsoft Advertising Editor gained audience network support. Google will open registration for the Google Search Central Virtual Unconference on March 17th and the even will take place on March 23rd.
Search Engine Roundtable Stories:
Google People Also Ask Displaying Two Or More Times On A Page
Over the past couple of weeks, I had a number of people show me examples of the people also ask box coming up two times on a single page. At first, I thought it was not new, then as more people asked me, I thought maybe it was new but maybe it was the infinite scroll loading it on page two. But now, I am thinking it is new and I am old.
SEO Claims Higher Rankings Without Content Hidden In Tabs Again
A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully. Well, Dan Shure tested it again and he said no, it is not.
Google’s Danny Sullivan Corrects Andrew Yang & Ramesh Srinivasan On How Search Works
Danny Sullivan, the Google Search Liaison, responded to Andrew Yang, the businessman, attorney, lobbyist and political candidate and Ramesh Srinivasan, UCLA professor, that they are wrong on how Google Search works. It is actually shocking how wrong Ramesh Srinivasan is and how confident he was when describing it.
Microsoft Advertising Editor Gains Audience Network Control
Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within the web console or API, but now you can use the Microsoft Advertising Editor.
Google Search Central Virtual Unconference Registration Begins March 17th
Google seems like it will open the registration for the Google Search Central Virtual Unconference on March 17th. The Google Search Central Virtual Unconference will then take place the following week on March 23, 2022 between 12:00 PM EDT – 3:00 PM EDT.
Google Mural Central Park Theme
Here are some photos I found on Instagram of a new set of murals that went up at the Google New York City office that is themed around Central Park. This photo above is of some of the team members who
Other Great Search Threads:
Google My Business updated the access request page. Meanwhile I am still receiving 5+ daily spam requests., Thibault Adda on Twitter
Sad horrible news from the industry – the Chief Accountant of @SERanking and her kids were killed in Ukraine by Russian mortar artillery, Barry Schwartz on Twitter
Super excited with my new series, so fun to play with Data Studio! Stay tuned for the next posts, it gets more interesting, Daniel Waisberg on Twitter
Why The domain authority is different on moz and ahrefs? Which is better to consider?, Reddit
Infographic: “Possible Factors for an E-A-T evaluation” I sum up possible signals how Google could evaluate E-A-T by researching Google Patents, Whitepapers and mentions by Google representatives., Olaf Kopp on Twitter
This is a story of why: – @Google shouldn’t just crawl any URL it finds somewhere (@methode); – Google Seach Console (GSC) *should* send an email when you suddenly have hundreds of errors (@marrrr); – we need a GSC API that, Joost de Valk on Twitter
Search Engine Land Stories:
Dear Google: It’s time to remove Russian propaganda from search results
Platforms that have suspended ads in Russia
Member of SEO community and her two children killed in Ukraine
SEOPress WordPress plugin adds IndexNow support
5 ways your CX team can enhance content marketing efforts
Other Great Search Stories:
Analytics
Connecting Search Console to Data Studio, Google Search Central Blog
Google Analytics Benchmarking Reports: Use, Examples & Best Practices, Databox Blog
Log File Analysis: The Smart Alternative to Google Analytics, Oncrawl
The Ultimate Guide for setting up a Google Analytics 4 property, Krista Seiden
Websites favicon as dynamic images for Google Data Studio reports, Wissi
Industry & Business
Google dupes diners, sidelines restaurants for delivery profits – lawsuit, Reuters
International Women’s Day – Meet women in SEO, Marie Haynes Consulting
How to Ace Your Marketing Interview Project Proposal, Moz
Links & Content Marketing
13 Content Promotion Tactics to Get More Eyeballs on Your Content, Ahrefs
How To Take Your Content Idea From Generic to Original, Content Marketing Institute
Local & Maps
Apple Car chip production talks heat up in South Korea, AppleInsider
Google Maps Faces Complicated Geopolitical Questions in Ukraine Conflict, Bloomberg
Restaurants sue Google, alleging its online ordering system is deceptive, Restaurants Business Online
Mobile & Voice
Apple’s HomePod mini is now available in Belgium, Netherlands, Switzerland, AppleInsider
SEO
10 Inspiring Women Shaping SEO Today, Conductor
Are 301 Redirects Bad For SEO?, Dan Rich
Enterprise SEO Analysis: SEO Report Card for Amazon.com, I Love SEO
Fintech SEO: Strategies Proven to Succeed, Siege Media
SEO for Beginners, Semrush
SEO ROI Calculator, Dan Rich
The 8-Step SEO Project Checklist to Get You Started on Your SEO Program, BruceClay
Want more Google traffic? This (surprisingly) won’t help, SuccessWorks
Yoast SEO 18.3: More fixes and enhancements, Yoast
Does forwarding to a subfolder penalize SEO?, Reddit
Robots.txt for SEO (SEO Basics), RankRanger
The feature that almost made it, Yoast Developer Blog
PPC
Save the date for Google Marketing Live 2022, Google Blog
How To Enable Trusted Stores Badge In Google Shopping, FeedArmy
Other Search
UK targets online scams in latest internet safety drive, Financial Times
Feedback:
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