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Daily Search Forum Recap: March 15, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Search Buzz Video Recap: Google March 2019 Core Update (Florida 2), Bing Algorithm & Google Black Ad Label
Whoa – it was a big week – Google confirmed and named an algorithm update March 2019 Core Update despite some wanting to call it the Florida 2 Update. There is a lot of speculation around what this update was about…

Survey: Tell Us How You Were Impacted By The Google March 2019 Core Update
There is no doubt that the Google March 2019 Core Update that touched down on March 12th was a big one. So just like the last big core update, which we named the Medic update, from August 1st, we want to collect data and analyze that data to try to find some pattern.

Bing Has Hundreds Or Thousands Of Features In Their Search Ranking Models
We have all heard Google say they have over 200 or hundreds of ranking signals in the search algorithm. Here is Frédéric Dubut from Bing saying Bing has hundreds to thousands of “features” in their search ranking models.

Speculation Around The Google March 2019 Core Update
The March 2019 Google Core update that touched down on March 12th – we covered it before it was confirmed – is still very raw and fresh. So most of you know, when reading some of the early speculation and advice around this update – you need to be very skeptical. I just wanted to share what people are saying so you have it but be skeptical.

Google Names The 3/12 Update The “March 2019 Core Update”
Google didn’t like that the SEO community was going with the Florida 2 name, so they decided to tweet out that they are going to be calling it the “March 2019 Core Update.” Can they do that?

Googlers Dress Up As Cows
This photo on Instagram caught my eye – a bunch of Googlers dressed up in cow costumes. Why? It seems like it was for someone’s birthday. They called it Cowpacalypse.

Other Great Search Forum Threads:

Holy wow Google just added augmented reality walking directions into maps and it’s WILD 😱😱…, Owen Williams on Twitter
This view of Top Stories is totally new for me. On, https://t.co/jH0rJfkSiN | On Mobile | Search Query: Google Cc’ing: @rustybrick , @Suzzicks , @glenngabe @rustybrick , Plz do not include my twitter handle if you think it’s new to po, Saad AK on Twitter
We try to do it daily when when we need to crawl. Sometimes we don’t need to crawl daily, so we don’t check the robots.txt then.…, John Mueller on Twitter
We render as much and often as possible, but we definitely work on improving it. Hybrid or server-side rendering is a good idea for your users and crawlers alike.… https://t.co/RfMkhYf3P3, Martin Splitt on Twitter
Wow. @mariacamanes has put together this stunning guide to SEO for progressive web apps (PWAs). Amazing work Maria!! https://t.co/9KTDbR9C5B, Richard Baxter on Twitter
Wrong Corporate Logo Showing in Branded Search, Local Search Forum
Yes, we still don’t use the keywords meta tag for search.…, John Mueller on Twitter

Search Engine Land Stories:

Study: Brands are failing voice search optimization in 3 key areas
What are you seeing? Help us analyze Google’s March 2019 core algorithm update
Back to Basics: A beginners guide to voice search and digital assistants in 2019
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Where Google got more inventory to show Responsive Search Ads ads may surprise you
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Google launching Policy manager in Google Ads

Other Great Search Stories:

Analytics

How to approach data analysis, Think with Google
Real Chart Rules to Follow, FlowingData
Send Event Hits Before Pageview Hits In Google Analytics, Simo Ahava’s blog
Do I need to set up cross-domain tracking in Google Analytics?, Builtvisible

Industry & Business

SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants, SmartCompany
What Happens if Google Buys the World’s Biggest Music Company?, Rolling Stone

Links & Promotion Building

Link Impacts by Search Result with Will Critchlow, Siege Media
How to Improve Keyword Rankings with Internal Linking, SEM Rush

Local & Maps

Google Maps for Android Now Lets You Report Accidents, Speed Traps Enroute, NDTV
Google Maps gaming platform expands after a year of success stories, VentureBeat

Mobile & Voice

Google Assistant adds native support for smart blinds, The Verge
Google Assistant is now bilingual in more languages, Android Police
It’s Time to Get Serious About Voice Search Optimization, Business 2 Community

SEO

Google’s Latest Broad Core Ranking Update: Florida 2, Portent
How does Google understand text?, Yoast
Huge Google Update – Florida 2.0 Is Rolling Out! Massive Rankings Fluctuations, Cognitive SEO
Log File Analysis For SEO, Portent
Webinar Recap: Making JavaScript Work for Search with Martin Splitt, DeepCrawl
YouTube SEO: How to Rank Your Videos From Start to Finish, ahrefs.com
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday, Moz

PPC

5 Must Watch PPC Reporting Metrics For Small Businesses, PPC Hero

Search Features

Harnessing Organizational Knowledge for Machine Learning, Google AI Blog
Google adds translations to its iOS keyboard, The Verge

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