Daily Search Forum Recap: March 24, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google Disputes Zero Click Study, Shares More Data, But It’s Not Enough
Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote but added some data. The truth is, Google just gave us a few nuggets of informaton but it is really not enough.
Microsoft Bing Removed 1.6 Billion Ads & Suspended 300,000 Advertisers & Removed 270,000 Sites
Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts in 2020, which was up 30% from 2019. It removed 1.6 billion “bad ads” and rejected about 21 million ads in accordance with its sensitive advertising policy. It also removed 270,000 sites from its system.

Over 65% of Web Pages Have No Backlinks
Ahrefs published a study a few months ago that I have not reported on. The study’s main thing was that “94.3% of pages out of roughly two million pages didn’t get even a single visitor from Google.” The bigger stat in that study to me was that “66.31% of pages don’t have even a single backlink.”

Video: E-Commerce & Products In Google Search
Alan Kent, Developer Advocate at Google, posted a lightening talk on the Google YouTube channel around how to get your products in search. This can help e-commerce sites get more visibility and sales from Google Search.

Google Image Search Radio Button Filters
Google seems to be showing a new radio button selection filter for the image search drop down filters. As you can see from the screenshot below, when you click on a filter option, it shows the option but also a circle to select it.

Google Dublin Painting With A View
Here is a photo from about two years ago of a paint club painting on the rooftop of the Google Dublin office. I embed the other photos from Instagram below, but I assume those who paint found find thi

Other Great Search Forum Threads:

This is not available in SC. On GA: [1] open the real time report [2] click one of those results [3] check which referral you get in real time – if it’s a huge website it might be a bit harder… here’s, Daniel Waisberg on Twitter
I don’t think that would make much sense. They’re very different inputs & need different optimizations. Similarly, you wouldn’t use the same spreadsheet to process you, John Mueller on Twitter
We dropped some insights into this message at https://t.co/Zx0Fo0HLid & linked to the updated article at https://t.co/stFMxHjuMy , with a sample URL to try out. It can be pretty tricky,, John Mueller on Twitter
While there’s still uncertainty ahead, the vaccine gives us reason for hope. As the vaccine becomes more available, you may have questions. Search “covid vaccine” to get the facts → https://t.co/4OKGH1rR0n https://t.co/RPV, Google on Twitter

Search Engine Land Stories:

B2B marketing trends shaping 2021
Google’s current FLoC tests aren’t GDPR compliant
4 local review trends to watch in 2021
YouTube experiments with automated lists of products detected in videos
Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief

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