Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We spotted another unconfirmed Google search ranking algorithm update that touched down on April 13th and 14th. Google Ads added a new way for advertisers to create custom columns. Google said audience signals jumpstart Performance Max campaigns but also continue to inform the campaign. Google said expanding your site’s navigation won’t impact your Google Discover traffic. Google is testing speaker/listen to icons for people also ask. Wishing you all a Happy Easter, Happy Passover and successful tax day.

Search Engine Roundtable Stories:

Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.
Search News Buzz Video Recap: Google Product Reviews Update Fully Live, Google Highly Cited Label & Trusted Store Badge, Google Ads Manager Dashboard & More Search News
We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content…

Google: Discover Traffic Not Impacted By Expanding Your Navigation Menu
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.

New Way To Create Custom Columns In Google Ads
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle.
Google Tests People Also Ask Play (Listen To) Speaker Icons
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.

Google Logo Custom Shrubbery Landscape Design
I am not sure if this photo is new but supposedly it is from Gurugram, India – the Google office there. There is a rooftop shrubbery landscape design made up of the Google logo. Looks pretty cool and

Other Great Search Threads:

Elon Musk Offers to Buy Twitter for $43 Billion, WebmasterWorld
Google Marketing Live kicks off on Tuesday, May 24 at 9am PT! Register now to get a front-row seat to discover our latest Ads innovations. And hear insights from industry leaders to help your business grow, Google Ads on Twitter
My typical day at Google: 9am – reverse a linked list 11am – count unique ways to climb a staircase with dp 12pm – lunch 3pm – help animal escape NxM matrix efficiently 4pm – invert a binary tree 5pm – commute home usin, Kevin Naughton Jr. on Twitter
Reflecting quickly and comprehensively web sites content in search engines and minimizing crawl load is hard, really hard. Thanks, Onely for this study. We also start to see the real benefits of IndexNow, Fabrice Canel on Twitter

Search Engine Land Stories:

Google Analytics confirms another reporting delay todayPinterest for WooCommerce extension turns products into shoppable pins4 tips for successful TikTok videos from TikTokProven steps to getting started with ABMShifting to Google Responsive Search Ads: 3 must-know tips

Other Great Search Stories:

Analytics

How to Analyze Data Using these Excel Charts Examples?, PPC Expo

Industry & Business

Google wants to turn its King Cross HQ into a destination, 9to5Google
Project Veritas founder says DOJ secretly forced Apple, Google to provide data, Fox News
Yandex appoints General Director of Yandex LLC, Yandex

Links & Content Marketing

For Better Content Marketing, Listen First, Create Last, Content Marketing Institute

Local & Maps

The Ultimate Dealer Google Business Profile, DealerOn

Mobile & Voice

Apple Car rumored to run new custom OS to control all aspects of driving, AppleInsider
Google Lens in desktop Chrome can open Images Search, 9to5Google
Google’s handy scrollable Snapshot of your day has disappeared from phones, The Verge
Google Assistant ‘Look and Talk’ Activation Heads Toward Release, Voicebot

SEO

Google Authorship: Is it Still Important for SEO?, SEO Clarity
SEO Split Test Result: Small H3 Change, Big Click Result, Semrush
Title Rewrites: 3 Patterns to Avoid — Whiteboard Friday, Moz

PPC

Register now for Google Marketing Live on 5/24/22, Google Blog

Other Search

Locked-image Tuning: Adding Language Understanding to Image Models, Google AI Blog
Reddit adds comment searching to help improve search results, The Verge

Feedback:

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