Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google URL parameter tool is officially no longer working. Google AdWords API is sunsetting tomorrow, April 27th. Google is asking those who leave reviews months and months ago to update those reviews. Google has local business listings with a new deals tab. Google Business Profile performance metrics now can show product performance.

Search Engine Roundtable Stories:

It’s Gone: The Google Search Console URL Parameter Tool Is Now Offline
As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this report is no longer available here.” It links you to the announcement that the tool was being decommissioned today.
Google AdWords API Shutting Down Tomorrow, April 27th
The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.
Google Business Profile Adds Products Performance Metrics
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.
Google Local Business Listing Deals Tab
Google is showing a “deals” tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?
Google Maps Asking Local Guides To Update Old Reviews
It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.
Bug Hunter Google Hoodie
Here is a hoodie from Google for the Google’s bug hunter bounty program. You can see the bug hunter Google logo on it. Google I guess sends these hoodies to some of those who are part of the bug hunt

Other Great Search Threads:

Everything is relative to the other search results., John Mueller on Twitter
Google’s “inclusive language assistant”, now AI driven., WebmasterWorld
I have noticed another change in the Google SERP result today. A slew of images have arrived, Kunjan Shah on Twitter
Not all patents are in use, not all things in use are patented, not all things in use for one thing are useful for other things., John Mueller on Twitter
Relevance is irrelevant when it comes to unnatural links., John Mueller on Twitter
We do have the open access link you mentioned in your tweet & other references to the Wiley location. Agreed we should do better to include the Wiley location. It looks like it’s not in our index for some reas, Danny Sullivan on Twitter
When implementing Google Analytics 4, you’ll want to avoid cardinality at all costs. What is cardinality and why should you care?, Charles Farina on Twitter
Google > Mobile In the shopping listing, I saw “Explore outfits” section with a tag line “ways to wear this product”. Maybe it’s old., Saad AK on Twitter
If the content is the same, why would it matter which version is shown?, John Mueller on Twitter

Search Engine Land Stories:

Google adds nine policies to three-strike Ads systemBeware of fake DMCA link requests by AI-generated lawyersBrands plan to invest more in search in the next 12 monthsSneak peek: SEO and PPC keynotes at SMX AdvancedGoogle Search launching Signed Exchanges for desktop users

Other Great Search Stories:

Analytics

The 22 Most Useful Google Analytics Reports in 2022, Databox Blog

Industry & Business

Gender gap in SEO publishing (2022 study), Lidia Infante
Google and Facebook Targeted by Stricter European Union Rules, Barron’s
Google Cloud Chief Says CEOs View Software as Strategic, Wall Street Journal

Links & Content Marketing

How to Create a Content Map: Traditional Way & Ahrefs’ Way, Ahrefs

Local & Maps

Android Auto gains one-tap quick replies to messages, 9to5Google
Southeast Asian travelers are back, Google Blog

Mobile & Voice

Alexa Experience Vice President Leaves Amazon for YouTube Exec Role, Voicebot
Google Cloud updates Speech API models for improved accuracy, Google Cloud Blog
Humans Enrolling With Automated Assistants, SEO By The Sea

SEO

Google Voluntarily Removes More Pirate Sites From its Search Results, TorrentFreak
The 5 most important YouTube metrics for SEO, Yoast
Uber Eats: SEO aggregation case study, Kevin Indig
ASKEY – Tool To Extract Questions From Google Autosuggest and People Also Ask, tl;dr Marketing

PPC

Additional LGPD ad technology provider, Google AdSense Help
How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks, PPC Hero
The Answers to All Your RSA Questions with Brad Geddes, Paid Search Association

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