Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s April 2023 reviews update is done rolling out and oh boy did it have a strong ending, we got everything you need to know about the update for you. Google seems to have fixed some of the site name issues today, go check it out. Google may be rewriting more titles in the search results again. Bing Chat reduced its disengagement by over 3 times for some categories. Google and Microsoft announced earnings and Google’s ad revenues were flat while Bing Ads were up 10% (but its not growing).
Search Engine Roundtable Stories:
Google April 2023 Reviews Update Done Rolling Out
The Google April 2023 reviews update finished rolling out yesterday afternoon on April 25, 2023. It took 13 days and two hours to roll out this expanded reviews update, which goes beyond products, that initially kicked off on April 12, 2023.
Google Search Update Fixes Some Problematic Site Names
Google has released an update to fix some, but not all, of the problematic Site names in the Google search result listings. This comes days after Google asked for feedback from folks who noticed the site name that Google listed was incorrect or not what they expected to see.
Is Google Search Rewriting More Titles Again?
Some SEOs are seeing Google rewrite more of their titles to something shorter and maybe less descriptive than they would prefer to display in the Google search results.
Bing Chat Reduces Disengagement By Over 3X For Most Egregious Category
Microsoft has reduced the number of disengagements in Bing Chat by over three times for its most egregious category, said Mikhail Parakhin, the CEO of Microsoft Bing.
Google Ads Revenue Flat While & Microsoft Bing Ads Revenues Up 10%
Both Google and Microsoft reported Q1 2023 earnings last night, and so far, Wall Street seems to be happy with the results. But if you look, Google’s ad revenues were flat (slightly down) year-over-year, while Microsoft Bing Ads were up 10% year-over-year.
Googlers Making Over 250 Peanut Butter and Jelly Sandwiches
Here is a photo of some Googlers donating Google’s time at the Chelsea Community Fridge and Pantry in New York City making over 250 peanut butter and jelly sandwiches.
Other Great Search Threads:
Can now turn off chat history in ChatGPT (which also opts the conversation out of training) and export your data, Greg Brockman on Twitter
Given you moved to the domain just in the last days, my recommendation would be to move back, and fix it first. Fixing it might take some time & I’d try to get help from someone who knows their way around your server type., John Mueller on Twitter
We try to focus the docs on what’s actually used, and the docs specifically call out website structured data, so I’d use that. It’s possible that we also keep note of the rest, but keeping, John Mueller on Twitter
As long as machines read websites, technical SEO will remain an important part of making the most out of a website. It’s not going away. And as long as humans look at w, John Mueller on Twitter
This is genius #GA4. @umault #GoogleAnalytics, carl hendy on Twitter
Search Engine Land Stories:
Microsoft Search and Advertising revenue up 3.4% in Q1
Google search revenue rises 2%, slight dip in total ad revenue
Google April 2023 reviews update is finished rolling out
Google Ads errors and issues reported
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
16 of the best AI and ChatGPT content detectors compared
LinkedIn content analytics: What it is and how to use it
Bing search results gain site name and favicons
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
Other Great Search Stories:
Analytics
Best Practices Migrating From UA to GA4, CMSWire
Industry & Business
Google Is All About Cost Control Now, Wall Street Journal
Google’s cloud business turns profitable for the first time on record, CNBC
Microsoft (MSFT) Q3 earnings report 2023, CNBC
Microsoft Sees AI Shaking Up Search While Google Calms Investors, BNN Bloomberg
US Supreme Court Declines to Hear Generative AI Patent Recognition Lawsuit, Voicebot
Links & Content Marketing
An Easy Way to Build Loyalty & Get Backlinks, Adam Riemer
Publishers using generative AI to support SEO efforts, What’s New in Publishing
Yoast SEO 20.6: Introducing a new readability assessment, Yoast
Local & Maps
Amazon reviews are being written by AI chatbots, CNBC
Apple Says CarPlay Now Available in Over 800 Vehicle Models as GM Plans to Phase Out Support in EVs, MacRumors
How to Choose the Best Category for Your Google Business Profile, Sterling Sky Inc
Mobile & Voice
Apple Developing AI Health Coaching Service, iPadOS 17 Health App, Bloomberg
Google Lens gets a new logo for the fourth time in six years, 9to5Google
SEO
E-E-A-T and Your SEO Strategy, Rank Ranger
Rich snippet prevalence in 2023 (so far), STAT Search Analytics
SEO for Performance Marketing: You Can’t Afford to Ignore It SEO & Performance Marketing, Search Engine People
PPC
Ad Manager API v202205 sunset and v202202 extension, Google Ads Developer Blog
Case Study Spotlight: Customizing Formulas and Bid Strategies with SA360 to Lower CPA, Adswerve
It’s gifting time: Mother’s Day and Father’s Day, Microsoft Advertising
Search Features
Google adding search to the Docs, Sheets, and Slides toolbar, 9to5Google
Microsoft Edge is leaking the sites you visit to Bing, The Verge
New ways to manage your data in ChatGPT, OpenAI
Other Search
How Microsoft’s Bing Chatbot Came to Be — and Where It’s Going Next, Wired
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