Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google seems to now be offering SEO certification, something the company said it won’t be doing in the future. Google search is testing infinite or continuous scroll on desktop search again. Microsoft Advertising releases a new certification program and learning lab. Google Ads rolled out a new create ad user interface – the changes are subtle but roomy. Bing posted SEO advice on how to deal with subscription based content and paywalled content.
Search Engine Roundtable Stories:
Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course
Historically Google has said they won’t be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificate scholarships for U.S. businesses.
Google Search Tests Continuous / Infinite Scroll On Desktop Results Again
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
Bing SEO: Subscription-Based & Paywall Content
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program – Microsoft Bing does not.
Microsoft Advertising Revamps Certification Program & Learning Lab
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated our offerings to make them both more valuable and easier to use.”
Google Ads Rolls Out Updated Create Ad User Interface
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features – but the look is slightly different.
Google Dublin Hires A Mariachi Band To Welcome Back Googlers
The Google Dublin office welcomed back employees to the office again and with that they hired a Mariachi band to play in the lobby there. Google hired a marching band for the GooglePlex a few weeks a
Other Great Search Threads:
Is this “related cars” feature in Google’s mobile SERPs new?, Barry Boggs on Twitter
All aboard today’s #GoogleDoodle celebrating innovative engineer and inventor Elijah McCoy. He developed 57 patents and helped turn trains into well-oiled machines, Google Doodles on Twitter
Google can crawl most kinds of databases, if the server generates valid URLs and publishes its content publicly in the form of web pages., John Mueller on Twitter
Search Engine Land Stories:
Elon Musk taking over Twitter, but most marketers not worried Microsoft Advertising has new certification badges, levels and a new learning centerGoogle offers limited free training to U.S. companiesHow to retain employees during the Great ResignationA guide to machine learning in search: Key terms, concepts and algorithms
Other Great Search Stories:
Analytics
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example, Search Engine Journal
Google Analytics 4: Frequently Asked Questions, Amsive Digital
Industry & Business
Another Firing Among Google’s A.I. Brain Trust, and More Discord, New York Times
Google urges court to scrap $1.6 billion EU antitrust fine, CNA
Helping more businesses and people get skills to succeed, Google Blog
Links & Content Marketing
How the Most Successful B2B Marketers Work with Influencer Marketing Agencies, Online Marketing Blog
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey, Content Marketing Institute
Local & Maps
3 things to ask as you prepare for summer travel 2022, Google Blog
Android Auto 7.6 is now rolling out, 9to5Google
Plan your summer travel, with help from Google, Google Blog
Mobile & Voice
Amazon Uses Alexa to Target Ads: Study, Voicebot
Google releasing one last Pixel 3a and 3a XL update in July, 9to5Google
Report shows that Amazon uses data from Alexa smart speakers to serve targeted ads, The Verge
SEO
5 fundamental problems in SEO, Kevin Indig
A Guide to Semantic Web for Beginners and the Free Semantic SEO Tools Required, Schemantra
Are Keywords Still Important For SEO In 2022?, SEOsly
Google’s March 2022 Product Reviews Update (PRU) – Findings and observations from the affiliate front lines, GSQI
How To Use Hreflang Tags For International SEO, Koozai
PPC
Adapt Search for Inflation & Consumer Sentiment Shifts, Merkle
How Google Core Web Vitals Can Improve UX Performance, PPC Hero
Search Features
Making collapsed content accessible with hidden=until-found, Chrome Developers
Other Search
Google Teacher Appreciation Week 2022, Google Blog
‘Alexa Rank’ is officially gone: Amazon shuts down Alexa Internet, Coywolf
Celebrating Elijah McCoy, Google Doodles
Feedback:
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