Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Moz was kicked out of the Google Search results for 12 hours or so after an fraudulent DMCA takedown request went through. Google Ads aid it removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021. Google Ads Customer Match lists will soon be able to be used with Smart Bidding and Optimized Targeting. Google’s web stories seem to be showing up less, in favor of short videos. Finally, 2/3rds of SEOs have university degrees, a Twitter poll shows. Also, the newsletter design was updated a bit more to make it more readable.
Search Engine Roundtable Stories:
Moz Back In Google Search After Fraudulent DMCA Takedown
Yesterday afternoon Moz’s home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue – but there is no response from Google on how this could have happened as of yet.
Google Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & Suspended 5.6 Million Advertisers
Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.
Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.”
Will Short Videos To Overtake Web Stories In Google Search?
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.
Poll: 67% Of SEO Professionals Have University Degrees
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question.
Balloons Overtake Google Dublin Lobby
The other day I covered how the Google Dublin office welcomed Googlers back to the office with a Mariachi band. Well, the Google Dublin lobby was also over taken with balloons all over the place.
Other Great Search Threads:
Hi Tim, Thanks I’ll pass this along to the team. If you’ve got a screenshot of the error you’re seeing that’d be helpful., AdsLiaison on Twitter
Google searches for Treasury Direct have spiked because Savings Series I bonds are yielding 9.62%, zerohedge on Twitter
Google Shopping testing for product opens in same window, Punit on Twitter
Personally, when I end up on an obviously SEO’ed page, or on a page with excessive, blocking interstitials / ads, I nope out and go elsewhere. I get how it drifted into that state,, John Mueller on Twitter
Some people have wanted this for a while. Can now get page-level real-world TTFB from CrUX API., Barry Pollard on Twitter
We’re #Hiring an Applied Scientist 2 on our Microsoft Bing Image Search team. This role will lead the team to develop machine learning models and related components that drive image experiences in Bing. https://t.co/k8, Microsoft Bing Dev on Twitter
Get an instant Google CWV site evaluation report, now with: Time to First Byte & New experimental interaction responsiveness metric Data is sourced directly from @ChromeUXReport API, delivering P75 metrics recorded fro, Ben Schwarz on Twitter
If you could transport yourself five years into the #SEO future from now, what do you personally think it will look like?, Mark A Preston on Twitter
Search Engine Land Stories:
DMCA request removes Moz from Google Search indexHow hub-and-spoke content marketing can help improve SEOConductor CEO opens up about mental health Axios news SEO playbook: Speed, authority and brevityGoogle to use Customer Match lists for Smart Bidding, Optimized TargetingGoogle blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Other Great Search Stories:
Analytics
How to Schedule Reports in Salesforce? (Classic and Lighting), Databox Blog
Industry & Business
Google Acquires Raxium, Google Blog
Google Overhauls Performance Review System After Employee Criticism, The Information
Links & Content Marketing
Content Marketing Measurement Guide: 23 Definitions To Know, Content Marketing Institute
How to Do Internal Linking for SEO (With Examples), WordStream
Local & Maps
Become a Google Maps Master With These 6 Quick Tricks, CNET
Mobile & Voice
Apple may be late to the smart display game, but that’s OK, Android Authority
Google Assistant adds settings for ‘Your vehicles’, 9to5Google
SEO
Leveraging SEO for Site Search Helps Deliver Customer Satisfaction, BrightEdge
12 Actionable Steps to Drive Newsletter Growth with SEO Content, Moz
How Is SEO Split Testing Different from CRO Testing?, Semrush
How the right Shopify SEO tools can boost your traffic, Yoast
How to Work SEO into Your Digital Marketing Strategy, Seer Interactive
Moz Releases New Toolset Providing Targeted Competitive Insights for SEO, PR Newswire
SEO Split Test Result: Would removing social media icons improve clicks to the website?, Semrush
Tales of Robots.txt: Uncrawled URLs in Google Search, Gent of Search
PPC
32 markets launch as Microsoft Advertising global expansion continues, Microsoft Advertising
How To Find New Keyword Opportunities Using Ahrefs , SEOSLY
Join us at Microsoft Advertising Activate, Microsoft Advertising
Six Ways to Adjust Google Ads to Save Budget, PPC Hero
Other Search
This ‘rater’ is paid $10 hourly to teach Google’s algorithm, Yahoo Finance
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