Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Announces Multitask Unified Model – MUM
Google announced its next big change in how it understands queries and language on the web – they are calling it MUM – Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this “new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs.”
Google Video Key Moments Clip & Seek Markup
Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google to use machine learning to automatically set key moments.
Google Page Experience Update Coming To Desktop As Well
Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session.
Google Partners Resources Hub Aim To Confuse?
Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said “not going to lie, the new Google Partners Resources specifically the “about optimization score” is more confusing than anything that they’ve released to date.”
Vertical Google Shopping Ads On Mobile
Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results. Dan Perach shared a screenshot with me on LinkedIn of this being tested in a vertical format as well.
Old Show Flower Pot At Google Office
Here are some old shoes that were repurposed and used as a flower pot at the Google Dublin office. This is an old photo that I found on Instagram back in August 2017 but it is really cool and I wanted
Other Great Search Forum Threads:
Google Ads Partners has added a new feature so you can tell them if your "account strategists" total is incorrect at your agency. They thought we had 30 strategists. We have two. They use @gmail.com addresses in their auto-es, Scott Clark on Twitter
Noindex tag warning for the privacy page?, WebmasterWorld
If you want to rank in image search, having images is a good first step. For normal web-search, it’s not a factor, but I have a hard time imagining a modern website without any images…, John Mueller on Twitter
Oh, the old UAs, WebmasterWorld
Google : Rethinking Search: Making Experts out of Dilettantes, WebmasterWorld
Search Engine Land Stories:
Google previews MUM, its new tech that’s 1,000x more powerful than BERT
See who’s speaking at SMX Advanced
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
Other Great Search Stories:
Analytics
Google Tag Manager Form Tracking with Google Analytics 4: 7 Methods, Analytics Mania
Using BigQuery’s new (UN)PIVOT and QUALIFY Features with the GA4 Export, Adswerve
Industry & Business
Prabhakar Raghavan Isn’t CEO of Google—He Just Runs the Place, Wired
Links & Content Marketing
Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success, Online Marketing Blog
How to Write Content that Gets Media Coverage – Content Writing Tips, Go Fish Digital
Local & Maps
Commerce Future, In-Store Goes Online, WFH-WTF, Near Media
Google Maps adds ‘Search COVID-19 vaccines’ prompt, 9to5Google
Mask Mandates Are Going Away, COVID Anxiety Isn’t, Near Media
Google is simplifying how developers build Android for Cars apps, Engadget
What Business Types or Categories Don’t Have Access to Google My Business Posts?, Sterling Sky Inc
Mobile & Voice
Android now powers over 3 billion devices, 9to5Google
Google and Samsung unite to reboot Android watches, with a dose of Fitbit too, CNET
SEO
Redefining SEO Automation: 10 Kinds of SEO Automation You Didn’t Know You Needed, SEO Clarity
An Introduction to Accessibility and SEO [Series Part 1], Moz
Core Web Vital Testing Questions, Searchmetrics
Missing Data within a Google Search Console Domain Set – How to Diagnose, Matt Tutt
My First Week as an SEO Entrepreneur, Leverable SEO
BERT Question-Answering at Google, SEO By The Sea
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021, Moz
How to Do Competitor Research for SEO, BruceClay
Is “SEO” still an accurate description of what we do?, Kevin Indig
SEO presentation: How to show up in local searches, SearchLab Digital
Yoast SEO 16.3: Schema structured data improvements, Yoast
PPC
Partial product updates now available in v2.1 of the Content API for Shopping, Google Ads Developer Blog
Planning for an inclusive recovery, Microsoft Advertising
The Query Builder Blog Series: Part 7 – Query Validation, Google Ads Developer Blog
Using automation to free your creativity, Microsoft Advertising
Search Features
Google preps Gboard redesign for Pixel on Android 12, 9to5Google
Google partners with Shopify on online shopping expansion, TechCrunch
Other Search
An ex-Googler brings Silicon Valley thinking to Sacramento, Protocol
Sridhar Ramaswamy, ex-Google, building ads-free search engine Neeva, CNBC
