Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Marketing Live was yesterday and Google announced a ton of new Google Ads features, we summarized the search ad specific ones in the story below. Google Lens in Chrome now opens information about a picture in the same tab. Google Ads has a CPC bug that inflated costs and spend. Google is showing more FAQ rich results in the search results. Google Analytics 4, GA4, does not seem to work well with Google AMP. Oh, and Google released a core update – more on that tomorrow…

Search Engine Roundtable Stories:

Google Ads News From Google Marketing Live – There Is A Lot…
As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon.
Report: Google Showing More Search Results With FAQ Rich Results
RankRanger is reporting that Google is now showing FAQ rich results in the Google search results five percentage points more often. The data shows Google is showing these FAQs for over 27% of queries, up from about 22% just days ago.

Google Ads CPC Bug Inflates Click Prices By 300%+
Google Ads posted about a bug that impacted some non-US campaigns cost per click (CPC) prices. Specifically that the CPCs were inflated. Some advertisers are reporting inflation numbers over 300 or 400 percent.
Google Analytics 4 Doesn’t Support Google AMP Yet
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP.

Google Lens In Chrome Sticks In Same Browser Tab
I love Google Lens, I assume most of you do too or you haven’t really tried it. And now Google Lens got a bit easier to use if you are using Chrome, Google’s browser. You can now right click on an image and search with Google Lens and the results will show up right in the same tab on the right side panel.

Google’s Prabhakar Raghavan With A Street View Camera Backpack
Here is a photo from Prabhakar Raghavan, a Senior Vice President at Google responsible for Google Search, Assistant, Geo, Ads, Commerce, and Payments products, wearing the new Google Maps Street View

Other Great Search Threads:

That setup is called “dynamic rendering”. It’s not really recommended anymore since Googlebot can deal with client-side rendered content quite well nowadays, but it’s fine to do that., John Mueller on Twitter
I don’t use amp, should I redirect /amp pages to the main site?, Reddit

Search Engine Land Stories:

4 elements of good content, according to Google research Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns3 changes coming to Google Ads audience featuresChrome will show Google Lens results in the same browser tabGoogle shopping ads get a ‘swipeable’ makeover7 updates coming to Google Performance Max campaignsGoogle Marketing Live 2022: Everything you need to knowWhat will you learn online at SMX Advanced?Why you should give Google Analytics 4 a chance

Other Great Search Stories:

Analytics

AdExplainer: Defining (And Refining) The Meaning Of Cookieless, AdExchanger
What’s new May 2022 – Analytics Help, Google

Industry & Business

DuckDuckGo browser allows Microsoft trackers due to search agreement, Bleeping Computer
Google’s Russia office files for bankruptcy, Protocol

Links & Content Marketing

Scaling your link building across markets? These are the five questions you need to ask local teams, Builtvisible
The Deadline Struggle Is Real. Try These 5 Tips to Manage It, Content Marketing Institute

Local & Maps

Apple Music is now available on Waze, Google Blog
Introducing Street View Studio for 360 photographers, Local Guides Connect

Mobile & Voice

Everything we know about the next HomePod, AppleInsider

SEO

How to forecast non-branded organic traffic revenue based on URL position with Python, Oncrawl
How to Use Product Synonyms to Build Use Case Awareness & Scale SEO, Moz
Optimize crawling, for the environment, Joost de Valk
SEO for Directory Websites: Name Consistency Theory, Local SEO Guide
What to Do When You See Your Organic Rankings Decline with Bill Hartzer, Internet Marketing Ninjas Blog
YouTube SEO in 5 minutes, Yoast
How To Build A Product Knowledge Graph From Your Merchant Feed, WordLift Blog
How To Export Meta Titles & Descriptions From Screaming Frog, Koozai
SEO Strategy: What CMOs need to know about SEO today, Search Metrics

PPC

Display & Video 360 brings Google audiences to connected TVs, Google Blog
How to Build Technology Use Cases For an Effective RFP Process, Merkle
More Automation, More Insights: Google Marketing Live 2022, Brainlabs

Search Features

Google app beta enables Search UI redesign on Android 13, 9to5Google
How Google is trying to keep monkeypox myths from flourishing, Stat News

Other Search

All these images were generated by Google’s latest text-to-image AI, The Verge
Image-Text Pre-training with Contrastive Captioners, Google AI Blog
What 9to5Google readers said was the best I/O 2022 product, 9to5Google

Feedback:

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