Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Search Console Performance Report To Drop Rich Result Type
Google announced it is removing the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you will drill into each individual rich result that your site supports to see how they are doing.
Google Bug Hiding Search Results For Pfizer MRNA Queries
If you search for [pfizer mrna] on Google Search on your desktop, you won’t see any free organic listings. At least I cannot and many others cannot see any results. I do seem them on mobile but only after I click on the “more results” button, but that button is not available on desktop.
Poll: 40% Of SEOs Will Remove AMP After The Google Page Experience Update
As you know, when the page experience update launches, AMP will no longer be a requirement for showing up in top stories. The buzz in the SEO news world is what will you do, will you remove the AMP pages, will you keep the old ones, will you keep going with AMP, what will you do?
Google Can Lose Track Of Tons Of URL Parameters; Why Canonicals Are Important
John Mueller of Google had an interesting reply to a question around linking to a page without a rel canonical attribute on it, and that page has URL parameters on it for necessary tracking purposes. John said “if the parameter URLs are few, we can keep up and probably map to the canonicals. If it’s a ton of parameter URLs, we could lose track.”
Ginny Marvin Now Offering Google Ads Help @AdsLiaison On Twitter
Just like Danny Sullivan has the @searchliaison account, now Ginny Marvin is using the @adsliaison account. Both use that account as an official channel to respond to issues around Google Search, aka @searchliaison, and Google Ads, aka @adsliaison.
Google Search Results With Hear This Out Loud Button
Google may be testing a new feature in search for its featured snippets and knowledge panels to read the content of that snippet to you. Manikandan shared a screenshot with me on Twitter of Google Search showing a button that reads “hear this out loud” in the featured snippet box in Google Search.
Google News Showcase On Desktop
Google announced that the Google News Showcase feature is coming to desktop in eight countries (not the US). Google launched last October and News Showcase allows publishers can curate content using timelines, bullets and related articles.
Kazoo Birthday Party At Google Office
Here is a video from Instagram of a bunch of folks outside of a Google office playing the birthday song on their kazoos. This is at the Google Kirkland, Seattle office by the way.
Other Great Search Forum Threads:
Celebrating 20 Years of Pubcon, WebmasterWorld
Google Antitrust Investigation Starts in Germany, WebmasterWorld
How not to do Google Posts….🤦♀️, Joy Hawkins on Twitter
I don’t know the numbers, but I’m guessing lots of sites don’t have field data. That’s fine. Also, specifically for local businesses, my guess is that usually relevance will b, John Mueller on Twitter
Search Engine Land Stories:
Looking to leave WordPress behind? You’re not alone
Book now for SMX Advanced – rates increase next week!
LinkedIn introduces Event Ads and “boosted” posts
Google removing generic rich results filter from Search Console performance report
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Other Great Search Stories:
Analytics
How to connect Google Analytics 4 to BigQuery., Conversion Uplift
Tracking data to advance health equity, Google Blog
Industry & Business
Google cleared to build multi-billion dollar megacampus in San Jose, CNBC
Links & Content Marketing
Scholarship Link Building – Penalized!, Internet Marketing Ninjas
An In-Depth Guide on Content Optimization, Craig Campbell
Local & Maps
Does Upvoting a Review Help it Show Up Higher on Google?, Sterling Sky
New, accessible Google Maps tools in Sydney, Google Blog
Google’s first Street View EV is a Jaguar loaded with air quality sensors, Engadget
Street by street: How we’re mapping air quality in Europe, Google Blog
Mobile & Voice
Apple TV 4K Very Easy to Repair but Siri Remote Battery Difficult to Replace, Teardown Shows, MacRumors
Hands-On with the Apple Siri Remote (2nd Generation), Thurrott
How to get Alexa, Siri and Google Assistant to understand you better, Komando
Why TikTok changed to a new text-to-speech voice, NY Post
SEO
8 Tips for Finding and Hiring the Right SEO Provider, Moz
Dear Google, What Should Psychics Do?, Seer Interactive
On-page video SEO: how to optimize your video pages, Yoast
Recap SEO For Publishers Episode #11; WordPress Plugins, The Good, The Bad, and the Ugly, TopHatRank
Tested: Is GoDaddy Website Builder Good For SEO In 2021?, Seobility Blog
6 Types Of Data You Can Get From SERPs, RankRanger
Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride?, Search Metrics
Oncrawl SEO Log Analyzer: expanded and new capabilities, OnCrawl
Writing A Page Title? Quit Focusing On The Wrong Things, SuccessWorks
PPC
Updates to Gambling and games policy (May 2021), Google Advertising Policies Help
Digital Advertising Fundamentals course, Microsoft Advertising
How To Add A Domain To Your Referral Exclusion List, Koozai
Semrush Keyword Difficulty: Now More Accurate Than Any Other Tool, SEM Rush
Search Features
Celebrating Swing Dancing and the Savoy Ballroom!, Google
Feedback:
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