Daily Search Forum Recap: May 27, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Core Web Vitals Replaced Speed Report In Google Search Console
That was quick, just a couple weeks ago, Google announced the core web vitals on the Chrome blog. Now these metrics have replaced the speed report in Google Search Console. Yep, when you login to Google Search Console, that speed report now says “Core Web Vitals” and says you can use Core Web Vitals report to see how your pages perform based on real world data.

Google Tests New How To Schema Results On Desktop
There are a nice number of people seeing a new format for how to schema on the desktop Google search results. This format is more of a scaled down user interface for the other formats we’ve seen on mobile.

Google: Cloaking Your Hreflang Markup Won’t Lead To A Google Penalty
Google’s John Mueller said in a Reddit thread that if you end up showing your hreflang markup just to search engine crawlers and not humans, i.e. cloaking, that it would still be considered cloaking but you probably won’t be penalized for doing so. He still highly discourages you taking this approach.

Google: Font Choice Does Not Matter For SEO
John Mueller of Google said that “the choice of font doesn’t matter for SEO.” He said just “use one that works for your site.” There is no such thing as an SEO friendly font. Use something you like and your web site visitors will like.

Google Ads New Retail Category Reporting Tool
Google announced a new Google Ads report to help you understand and see your performance for pre-defined product categories across your Google Search and Google Shopping campaigns in one report.

Google Branded Electric Scooter For Google Partners
Dave Davies got another gift from Google via his Google Partner relationship. He got an electric scooter that has the Google logo on it. This goes well with his Google branded iRobot Roomba. He shar

Other Great Search Forum Threads:

Google Search News 🌎📰📺 This just in! Major developments in the Google Search world including: 🗞changes to Search due to COVID-19 🗞Core Web Vitals 🗞mobile-first indexing, and more. Tune in to this first, Google Webmasters on Twitter
Save the date for #webdevLIVE! We’re planning some Search-specific sessions on June 30th: 🪲 Debugging JavaScript SEO issues 🛠️ Implementing structured data with JavaScript Learn more: https://t.co/UJA2uSihHt, Google Webmasters on Twitter
May someone help with this data, About CPC and Estimated Earnings, WebmasterWorld
Where do you get ideas for generating content?, WebmasterWorld

Search Engine Land Stories:

Google is coming for Facebook budgets with Discovery ads, now available globally
Analyze retail category performance across Google Ads Search and Shopping campaigns
What’s the right messaging when customers are divided about reopening? [Video]
Sonic Branding: Leverage the power of audio in your marketing strategy
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Blogging for Shopify: A unique SEO approach

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