Daily Search Forum Recap: June 3, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google June 2021 Core Update went live on Wednesday at around 6:30pm ET but as of the time this newsletter went out, no one is noticing any changes. The SEO chatter is at an all time low, the tracking tools show nothing and we are just here asking, did it go live yet. The answer is, yes, it went live, according to Danny Sullivan at Google. But sometimes these things take a bit more than 12-24 hours to see – so we will be watching it over the next few days and keep you posted on the impact of this two part core update. Learn more in the story below.

Also Google launched more regex control in Search Console, Google Ads will allow cryptocurrency ads, did you know Duplex has its on GoogleBot and much more. Check out the stories below and let me know what you think.

Search Engine Roundtable Stories:

Google June 2021 Core Update Is Live – So Far, We Are Not Noticing Much
The time has come – Google has finally released another broad core update – this one is named the June 2021 Core Update. This update started rolling out yesterday, June 2, 2021 and it came just about six months after the last core update, which was the December 2020 core update. So far, this update doesn’t seem to have made a big impact – so far.

Google To Allow Cryptocurrency Ads Starting August 3rd
Google announced that beginning on August 3, 2021 it will allow advertisers to use Google Ads to promote their Cryptocurrency Exchanges and Wallets in the United States. To do so, you need to be a registered financial company, comply with laws and comply with the other Google Ads policies.

Google Search Console Regular Expressions Gets Exclusions Support
Google launched the ability to use regular expressions to do advanced filtering in Google Search Console in April. But what was not supported was the ability to use regular expressions to exclude patterns in your filters. Google added support for negative matching using regular expressions in the performance reports yesterday.

Google Search Tests Learn More Instead Of People Also Ask
Valentin Pletzer noticed that Google has been testing replacing the “people also ask” header on the search feature with a “learn more” header. I shared his screenshot he shared on Twitter below. At the same time, I have been hearing reports that Google may be showing the people also ask box less often, maybe it is related to this test or maybe not?

Google Supports Six New Math Solver Problem Types Rich Results
Google has added six new supported math solver rich result problem types to its support documentation. The new types are arithmetic, eigenvalue, eigenvector, limit, statistics and system of equations. There are now 49 problem types supported in the math solver markup.

DuplexWeb-Google – GoogleBot Crawler For Duplex / Google Assistant
Google added a support document for the web crawler Google uses for Duplex, its Google Assistant voice features that can have conversations with people. The bot’s useragent is named DuplexWeb-Google and is now part of the modern set of GoogleBot crawlers.

Web Structure In Google Lobby
Here is a photo from the GooglePlex, the main Google headquarters in Mountain View, California. There is this web structure dividing this eating area from the lobby. A web structure in the GooglePle

Other Great Search Threads:

ICYMI people! If your Google Ads account was cancelled due to inactivity, it will not be displayed in your linked manager accounts unless you choose to unhide cancelled accounts. P.S. They are super easy to reactivate, Christine Zirnheld on Twitter
FYI: GMB is aware of an issue where there is no confirmation screen while using Suggest an edit. The edits are going through, you just have to back out of the process., Jason Brown on Twitter
Google Earth Update: Time-Lapse of Planetary Change, WebmasterWorld
Google has removed the requirement for businesses to spend $1,000 a day to get branded pins via Local campaigns., Joy Hawkins on Twitter
Happy birthday #schema.org – announced 10 years ago today. Been quite the decade, hasn’t it @danbri?, Aaron Bradley on Twitter
If an image/background image triggers Largest Contentful Paint, the WebPageTest vitals page now auto-highlights the request in the waterfall. It also displays the image at full size to make it more obvious what’s triggering LC, Tim Kadlec on Twitter
My team at Google Brain is hiring a full time researcher. Are you interested in working on self-supervised learning for images, video, and world models? Do apply at https://t.co/WxUOepnJis and ping me if you have questions!, Dumitru Erhan on Twitter
The API now includes a new “experimental_uncapped_cls” metric. My guess is that these tools have hard-coded a mapping of metric IDs, Rick Viscomi on Twitter
We ignore the content (text, structured data, metatags) for clear HTTP error codes (5xx, 4xx), afaik also 3xx. We might treat a non-temporary 503 as a 404 over time, but then we’d also still ignore the conte, John Mueller on Twitter
we just released v2 of the web-vitals JS library with support for the new definition of CLS: https://t.co/T419QwUE2W If you’re using the library, I recommend updating ASAP: Lighthouse, PSI, CrUX, and Search Console will all s, Phil Walton on Twitter

Search Engine Land Stories:

Google June 2021 Core Update rolling out
Google Search Console regex filter adds negative matching option
Is more transparency from Google a good thing?; Wednesday’s daily brief
Your CLS score for your Google Search Console core web vitals report may have just improved

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.

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