Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing some tremors, big ones, around June 5th, related to the Google May 2022 core update, which we expect to be done rolling out very soon. Google made algorithmic changes to the title links it uses for some results. Google Ads added new travel search features. Google expanded the browser by search feature. Google said do not waste your time putting your company name in blank alt tags.
Search Engine Roundtable Stories:
Google May 2022 Core Updates Continue But We’re Probably At The End
Google’s May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or so. But till then, it does seem like the tremors have continued, with big spikes on Sunday, June 5, 2022.
Google Title Link Algorithm Update For Multi-Language Or Transliterated Titles
Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted) titles. In short, if your title tag does not match the content on the page, Google may change it to match that content.
New Google Ads Travel Features: Business Profile Hotel Rates, Feedless Onboarding & Travel Goals With Performance Max
Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, “feedless onboarding” for Google Hotel Ads, and Performance Max that use travel goals.
Google Expands Browse By Search Features: Material, Product Line & More
Google seems to have expanded the browse by feature to let you browse search results for products by material, product line and more. We’ve seen many variations of this before – so this might not be new but it is nice to see Google probably dynamically expand these browse by selectors and refinements.
Google: Don’t Put Your Company Name In Blank Image Alt Text
Most sites I know do not fill in their image alt text for many images. I know a lot of SEOs work on this task but sometimes it is a lot of work. One SEO said his client wants to take a shortcut and autofill any blank alt text with his company name. John Mueller from Google responded to that saying “it makes no sense” to do that.
Google’s New Campus Also Has A Dinosaur
We covered this before, but we were not 100% confident, but now we are. The new fancy Google campus has its very own dinosaur. The GooglePlex has had its dinosaur since the super early days. I guess
Other Great Search Threads:
WebmasterWorld Updates and changes 2022, WebmasterWorld
Just to avoid misunderstanding.. This is not an “official launch” of the search engine we’ve promised to build a while ago. This is merely a “progress report” to show that we’re serious about this goal. Yep is still in, Tim Soulo on Twitter
One challenge is mixing different skills: finding technical issues is a technical thing, prioritizing them is strategical. The same technical issue on one site could be more crit, John Mueller on Twitter
Why would it be a spam indicator? You can’t control who links to your site, right?, John Mueller on Twitter
Search Engine Land Stories:
Microsoft, AT&T’s Xandr acquisition complete
Ahrefs reveals its new search engine: Yep
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
Google Chrome’s Topics API test going public July 1
Yandex CEO and founder resigns following sanctions
Google introduces three new travel products for hotels
Google Ads shares three automation best practices
Google updates its title algorithm for multi-language or transliterated/scripted titles
The latest jobs in search marketing
When and how to analyze UX metrics to improve SEO
Other Great Search Stories:
Analytics
Top 5 Google Sheets Charts for Your Data Stories, PPC Expo
5 Customer Onboarding Metrics Every SaaS Should Monitor, Databox Blog
Industry & Business
Arkady Volozh resigns as Executive Director and CEO of Yandex N.V. and transfers his voting power to the Board, Yandex
Google to pay Illinois residents $100M in privacy lawsuit settlement, USA Today
Links & Content Marketing
Do You Make These 4 Common Mistakes With Subject Matter Experts?, Content Marketing Institute
How To Audit A Site With Ahrefs Site Audit, SEOSLY
Using Content Audits to Revise Your Marketing Strategy, Searchmetrics
What Are The Benefits Of Link Building?, Koozai
What Is Interactive Content? 12 Examples Worth the Effort, Siege Media
Local & Maps
How one Local Guide supports LGBTQ+ businesses on Google Maps and Connect, Local Guides Connect
Android Auto 7.8 starts rolling out, 9to5Google
Apple Maps expanding to more cities & getting multistop routing in iOS 16, AppleInsider
Apple’s next-gen CarPlay will better integrate with your car’s infotainment system, Engadget
Mobile & Voice
Apple Reality Headset Details; WWDC to Bring iOS 16, iPadOS 16, watchOS 9, macOS, Bloomberg
HomePod mini was the single best-selling smart speaker in Q1 2022, AppleInsider
SEO
Local SEO Tips: 12 Best Practices to Improve Local Search Visibility, seoClarity
Google Image Thumbnails for Organic Results: What They Are, How They Work & Will SEO Help?, Brodie Clark Consulting
How to Win Google SERP Features and Optimize for Visibility, Semrush
Using SEO Progress Report Templates on Semrush, SEM Rush
PPC
Must-Read Guide for PPC for SaaS Marketing Strategy, PPC Hero
Other Search
SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’, TechCrunch
Feedback:
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