Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I know, the Google June 2021 core update has finished rolling out, I posted some details on Search Engine Land but will have more on it tomorrow – so stay tuned. After a year of testing, Google has released the Search Console Insights beta to everyone – it is cool and fun to look at. The page experience update won’t cause a huge drop in your rankings, so no need to worry and oh, it has begun to rollout – more on that tomorrow. Plus a lot more SEO nuggets for you today.
Search Engine Roundtable Stories:
Google: Site Command Rankings Can Be Impacted By Core Updates
I do a ton of site command searches, I do this to find content on specific sites, and I’ve noticed over the years is that the results I get from Google before and after a core update can be impacted for those site commands. So I asked Google if I am crazy for thinking this or if this makes sense. Gary Illyes from Google didn’t say I was crazy.
Google Launches Search Console Insights After A Year Of Testing
After over 11 months of testing, probably a lot more, Google is taking the Search Console Insights feature out of BETA and officially launching it. Search Console Insights “joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance.”
Google’s John Mueller Drops Tweet On Premature Optimization
John Mueller of Google dropped a fun tweet yesterday where he wrote “thinking about premature optimization, but for SEO…” Premature SEO… Of course, the responses are somewhat interesting and I thought I’d share some of the early responses, but click through to the Twitter thread to explore more.
Google: No Sudden Ranking Drop When The Page Experience Update Goes Live
Google’s John Mueller was asked again if “there be a sudden drop in rankings of websites that have poor Core Web Vitals score?” John said no, there won’t be a sudden drop in rankings for these sites. He said “no, we’re rolling this out slowly over the course of about 2 months.”
Google: Removing People Also Ask Results Takes Longer Than Removing Normal Search Results
Google’s John Mueller said in this past Friday’s SEO video hangout that requesting removal of people also ask results in Google takes longer than would the removal of normal search results. He said this is because the people also ask results are from “more indirect information” Google has in its index.
Google Dataset Structured Data Adds Funder Property Type
Google has added a new optional property type to the dataset structured data to document who the funders, if any, are for this data. You can define the person or organization that provides financial support for this dataset with this datatype.
Google Dublin Office With Reception Office Built Into Massive Google Signage
Here is a photo from a few years ago from Danny Sullivan’s visit to the Google Dublin office. We all know it has this massive logo in the lobby area but did you know that the reception desk was baked
Other Great Search Threads:
How long should a test last?, Local Search Forum
URLs are just identifiers – they can be in whatever language / script that you want. Since users see URLs less frequently nowadays (my assumption), it’s probably less-critical anyway (use breadcru, John Mueller on Twitter
Yeah, that would be correct. We use “ISO 3166-1 alpha-2” (that feels like my filename notation – just missing “(final) (edited) (new)”) for countries. I’d see this like how you might have sub-country, John Mueller on Twitter
It won’t affect rankings, but sure, whether you run ads or not can affect the traffic you get. Isn’t that a part of the reason why you’d run ads?, John Mueller on Twitter
Sometimes it takes a bit for a page with a noindex to drop out of the search results. You can use the URL removal tools to hide it faster. Also, unrelated queries are totally fine from an SEO point of view, John Mueller on Twitter
Search Engine Land Stories:
Diners are returning to restaurants in record numbers, according to Yelp
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
Other Great Search Stories:
Analytics
How to view URLs rendered by Google in Google Analytics, OnCrawl
Industry & Business
Google, Facebook, Amazon and more urge SEC to mandate regular climate reports, CNBC
Meet Milo, this year’s Doodle for Google winner!, Google Blog
UK to rein in online platforms’ power in effort to protect public broadcasters, Financial Times
UK competition watchdog investigating Apple and Google smartphone platform duopoly, 9to5Mac
Local & Maps
Waze Users Rewarded with Free Ketchup If They’re Stuck in Painfully Slow Traffic, AutoEvolution
Mobile & Voice
Apple Podcasts subscriptions launch globally, Engadget
HomePod mini launches in Austria, Ireland, and New Zealand, AppleInsider
SEO
2 Sitemap Examples: The Different Types of Sitemaps, SEM Rush
How to timestamp YouTube videos and create Key Moments, Yoast
Why are content pillars useful for news SEO? , WTF is SEO?
Why SEOs should care about accessibility, DeepCrawl
Winners and Losers of Google’s June 2021 Core Update, Amsive Digital
Google Core Web Vitals: The Complete Guide (May 2021), SEOSherpa
SEO Success Case Study: Encazip.com, AUTHORITAS
PPC
Google Marketing Livestream 2021: What You Really Need to Know, WordStream
Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened, AdExchanger
Accelerate your digital strategy with newly launched solutions, Microsoft Advertising
Other Search
Yoast SEO 16.5: New Social Appearance Templates, Yoast
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
