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Daily Search Forum Recap: June 20, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Moz: Google Diversity Update Was A Tiny Improvement & Maybe A PR Maneuver
Moz published data showing how based on their 10,000 keyword data set that the Google diversity update where Google would infrequently show more than two results from the same domain was a tiny change and possibly done as a PR maneuver to appease the regulators.

Google Asks: Want A Nofollow Filter On The Internal Link Report In Search Console
Google’s Gary Illyes posted a Twitter poll yesterday asking if you would like the Google Search Console team to add a toggle or filter to the internal link report to show which links are nofollowed and not nofollowed.

Google Adds Link To Lyrics Provider & Former Googler Blames Ranking Team For Confused Lyric Result
Yesterday, as expected, Google added a link to the footer of the lyrics box to show who they licensed the lyrics from. So now Google can fully say who they got this content from. But what I found even more interesting was how former Google search quality engineer, Brian White, called out Google’s ranking team for crediting the wrong band for the song Behind Blue Eyes.

Google Mobile Friendly Testing Tool Tests New Evergreen GoogleBot
44 days ago, Google announced the new evergreen GoogleBot, a GoogleBot that will be on the latest version of Chromium going forward and that has all the latest features of a modern browser for indexing. But with that, Google said not all the testing tools have been upgraded and we had to wait. Well, now we know the testing tools are almost ready to go live.

Google Webmaster YouTube Channel Breaks 300k Subscribers
Did you know that the folks who work in the Google webmaster team are also YouTube celebrities? Yesterday the Google Webmaster YouTube channel surpassed 300,000 YouTube subscribers – that is a big deal in YouTube subscriber world.

Googlers Training To Change Tires On Race Cars As Pit Crew
Here is a photo I found on Instagram at the GooglePlex, Google’s main headquarters, where Googlers were doing a team building event by learning to change tires on race cars.

Other Great Search Forum Threads:

Affirmative. Though to be honest, it’s kinda hard to make juice out of links — they’re not comparable to grapes. I definitely wouldn’t put links in the same group as carrots either. Also, carrots are terrible at connecting web, John Mueller on Twitter
Can We Put a "Top Rated on Google" Badge on a Website?, Local Search Forum
If it’s an advertisement, then I’d use nofollow. If it’s just within your own site, then just link naturally.…, John Mueller on Twitter
Most sites don’t need to worry about crawl budget. If your site is big enough to make this an issue, you could also just improve your server overall, rather than artificially splitting things out. More at https://t.co/3oqaaq92, John Mueller on Twitter
Neat-o.. https://t.co/0ceYJ6HwjL is AMP-native PWA, powered by WordPress: ServiceWorker passthrough caching, offline, app manifest, AMP validation + lots more. Better yet, powered by production code: – https://t.co/GG6p8gjwSk, Ilya Grigorik on Twitter
See landing page performance from Shopping campaigns on the “Landing pages” page, Google Ads Help
Google’s new Chrome extension enables flagging of suspicious sites, WebmasterWorld
I’m fairly certain that Google Finance had quotes on IPO days when @KatieS launched it a decade and a half ago. It’s 2019 and at Google still struggles, [nyse:work] comes back with nothing. Yahoo is ready as usual. https://t.co/6F, Brian White on Twitter
Looks like the mobile URL isn’t being picked up as belonging to the desktop URL. That can sometimes happen, and is one of the reasons we don’t recommend separate mobile URLs anymore. Separate URLs for the same content makes thi, John Mueller on Twitter
We make changes all the time — we try to announce the bigger ones & the ones that are actionable, but there are changes all the time. Also, the rest of the web is evolving too.… https://t.co/jKHyN8pxjH, John Mueller on Twitter

Search Engine Land Stories:

Review your website performance because every second matters
Price extensions now supported in Microsoft Advertising Editor
49% of all Google searches are no-click, study finds
Creating landing pages that convert
Moz: Google’s diversity update was pretty minor

Other Great Search Stories:

Analytics

Google Analytics Cross-domain tracking with Google Tag Manager (2019), Analytics Mania
Google Data Studio: Making Tooltips for Better Data Context, Boost Labs

Industry & Business

Dumbest ‘Gotcha’ Story Of The Week: Google, Genius And The Copying Of Licensed Lyrics, Techdirt
Google employees protest at Alphabet’s shareholder meeting, Vox
Google parent Alphabet rejects shareholder plan to break up company, MarketWatch
Sundar Pichai Alphabet Founders’ Letter 2018 focuses on being helpful, CNBC

Local & Maps

How to replace Google’s Trips app, The Verge
This Artist Is Hacking Google to Create Surreal Street View Art, VICE

Mobile & Voice

Apple holds onto 47% share in declining ‘premium’ smartphone market, Apple Insider
Google Assistant beats Alexa and Siri at recognizing medications, CNBC
Google will soon add support for the ‘Hey Google’ hotword in France, 9to5Google
The Google Assistant Has a Sense of Humor Thanks to Elena Skopetos, the Device’s ‘Funny Bone’, Glamour

SEO

Analyzing Google’s June 3, 2019 Core Quality Update, Marie Haynes Consulting
Global SEO & Content: Working with 28 EU countries – Björn Beth, Search Metrics

PPC

How to Graph out the New Top and Absolute Top Rate Google Ads Metrics vs Conversions, CPA and Other Data, Adalysis
How to go from general marketer to PPC specialist, Hallam
Webcast: The Art and Science of AI & Automation, Microsoft Advertising
YouTube Lead Form Ads: What You Need to Know, PPC Hero

Search Features

Google app beta for Android tests sharing searches, 9to5Google

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