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Daily Search Forum Recap: June 26, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Search Buzz Video Recap: Google Unconfirmed Update, Disqus Indexed, Structured Data & EAT & Google Analytics With Search Console
I got my normal camera back and with it, we went to London – again, let me know your thoughts on the camera and if you want a specific background. I covered two Google algorithm updates…

Google Tests New Fonts For Search Results Page
Google seems to be testing new font styles for the search results pages. Here is some screen shots of the current font that I see, followed by screen shots from some folks on Twitter noticing a new font style.

Google Maps Adds Large Button To Support Local Businesses
Google Maps has added a large button on some map interfaces asking you to support your local businesses. The button says “support local businesses” and lets you the explore those businesses. When you click on it, it takes you into the explore nearby feature.

Google: Structured Data Does Not Help Us Trust Authority Or Expertise Of Content
Google’s John Mueller said again that using structured data does not give Google something that it can rely on for saying a page or piece of content is correct, trustworthy and authoritative. Google’s John Mueller said in a recent Google hangout at the 9:53 mark “it’s not that there is a specific structured data element that you can put on a page and say, well, my page is correct, or my information is correct.”

Google: One-Percent Of Australian Queries Are News Related
In May of this year, Google said on the Google Australian blog that “in the last year, news-related queries accounted for just over 1 percent of total queries on Google Search in Australia.” Google said this represents
“a very small part of this content.”

Google Expands Business Messages In Search & Local
Google announced it has expanded the business messaging features it launched in Google Search and Google Maps. This service can now be integrated with your customer service platforms and Google added smart replies, visual product carousels, and unique welcome messages.

A Digger Digging Out Google’s New Super Campus
Here is an awesome Instagram video from a construction professional named Kendrick Allen in a digger truck, digging out an area at the new Google super campus near the GooglePlex. How cool is this to

Other Great Search Forum Threads:

Google Now Auto-Deletes Search and Location Data after 18 Months, WebmasterWorld
Google Redesigns Google Photos, With Interactive Map View, WebmasterWorld
No, John Mueller on Twitter
Facebook Now Shows When A News Article is Over 90-Days Old, WebmasterWorld

Search Engine Land Stories:

Is your business ready to start using LinkedIn Ads?
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Bing brings visual search to product ads
Google will now auto-delete your location history after 18 months
How to diagnose and fix a search rankings dip
Pro Tip: Table of contents can provide additional link options in organic search
Google upgrades enterprise messaging capabilities in Maps and Search
Google agrees to start paying for news content
How to improve efficiency between SEO and IT teams

Other Great Search Stories:

Analytics

Five Ways Data Studio Simplifies Data Visualization, Adswerve
How to Create Calculated Metrics in Google Analytics, Conversion Uplift
How to filter metric values with a slider control in Google Data Studio?, Data Studio
New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?, Databox Blog

Industry & Business

The US-China Battle Over the Internet Goes Under the Sea, Wired

Links & Content Marketing

Introducing Majestic Monitor – A new take on influencer discovery, Majestic Blog
How to Get Backlinks in 2020 [Series] – Whiteboard Friday, Moz

Local & Maps

6 ways you can support local businesses with Google Maps, Google Blog
Apple Maps to tell you to refine location by scanning the skyline, TechCrunch
My Local SEO Clients & COVID-19 Business Survival, Online Ownership
TomTom Go Apple CarPlay app is the first to add support for Dashboard view navigation, CarPlay Life

Mobile & Voice

A new wave of AR Realism with the ARCore Depth API, Google Developers Blog
Modular ‘Apple Glass’ frame components may offer opportunities for expansion, Appleinsider
“Hey Google, make a group call” now on Nest Hub Max, Google Blog

SEO

BruceClay – A CMO’s Guide to YouTube SEO in Less Than Five Minutes, BruceClay
Rendering SEO manifesto – why JavaScript SEO is not enough, Onely Blog
What Is A Local Citation? How They Help SEO, Ahrefs

PPC

Announcing Authorized Buyers’ new Real-Time Bidding API, Google Ads Developer Blog
Tracking Your Free Google Shopping Ads, PPC Hero
Recovery & future opportunities for businesses, Microsoft Advertising
The Plain-English Guide to Negative Keywords, Jaan Kanellis

Search Features

Bing shopping: Introducing new image-based product search, Bing Search Blog

Other Search

Changes to quality criteria for PWAs using Trusted Web Activity, Chromium Blog

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