Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing wants to come to Apple CarPlay and Google’s Android Auto. Google said word count for SEO or Google rankings is still not a thing. Google says new sites homepages should be indexed without an issue. Microsoft Advertising has a bunch of policy updates rolling out next week. And are search marketers ready for GA4? Also, the last part of my interview with Amy Toman is live.
Search Engine Roundtable Stories:
Microsoft Wants Bing On CarPlay & Android Auto But Does Apple Or Google?
It seems Microsoft would love to have the Bing app on Apple CarPlay and Google’s Android Auto. Technically, it does not seem to be an issue with Microsoft Bing making the app work on CarPlay or Android Auto. It might be an issue with Google and Apple approving the app to work in cars.
Google: New Web Sites Homepages Should Get Indexed
Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the Google’s John, Martin and Gary spoke more about indexing.
With A Few Days Left Are Search Marketers Ready For GA4
This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all.
Google: Word Count For SEO & Google Rankings Is Not A Thing
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s aligned with what our ranking systems aim to reward.”
Microsoft Advertising Policy Updates Coming July 1st
Microsoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.
Vlog #229: Amy Toman On Helping Small Businesses Succeed In Google Local Search
In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus…
Outdoor Rainbow Staircase At Google Brazil
Here is a photo from outside the Google Brazil office of the staircase leading up to the offices that are illuminated in rainbow colors. I assume this is for Pride month.
Other Great Search Threads:
G added search it button on google trend, the new look of trends covered at @seroundtable but search it button new add on., Khushal Bherwani on Twitter
Heads up that we won’t be publishing a Release Notes update on the blog today. You may see some functionality flighting over the coming days. We’ll be back with a post next Friday!, Microsoft Bing Dev on Twitter
Interesting. It sounds like we should take a look (though tbh a lot of clever SEOs are just “clever”)., John Mueller on Twitter
Saw the sge in between the Google serp @rustybrick is this available for all locations? No., Khushal Bherwani on Twitter
“As more organizations utilize search engines…SEO poisoning is becoming a larger security threat” Sounds like the Department of Health and Human Services HSCC just noticed the Internet., Debra Mastaler on Twitter
Always interesting when you see a tweet win a featured snippet. And this was a reply to a tweet. Also, SGE didn’t trigger for the query, but when I did trigger it, you can see the tweet when clicking the “bear claw” revealing the sources of the AI answer., Glenn Gabe on Twitter
There seems to be an issue with Shopify tracking on Facebook and Google channels from May 13th onward. There are considerable discrepancies in conversions between Google Analytics and Shopify. #ppcchat, Mindula Chulitha on Twitter
Search Engine Land Stories:
A PPC marketer’s guide to retail media
Google has removed attribution models in GA4
The latest jobs in search marketing
Other Great Search Stories:
Analytics
GA4 Enhanced Events & GTM Auto Events | GA4 Guide, Measure Minds Group
Industry & Business
Google’s Internal Critic Returns From Rival OpenAI, The Information
Meta Is Well-Prepared to Meet Europe Content Rules, Breton Says, Bloomberg
A.I.’s Use in Elections Sets Off a Scramble for Guardrails, New York Times
Links & Content Marketing
4 ContentTECH Takeaways for a Better Tech Strategy, Content Marketing Institute
AI Copywriting (Tools to Improve Efficiency), Ahrefs
Local & Maps
Google Maps makes it official: Minneapolis is now “Swiftieapolis”, CBS Minnesota
How to Create Kick-Ass Local Landing Pages — Whiteboard Friday, Moz
A decade later: The early investors in Waze retrace the path to a billion-dollar succ, YNet
Mobile & Voice
Apple 2023 and 2024 Road Map: iPhone 15, M3 Macs, iPad Air, Vision Pro Headset, Bloomberg
SEO
The SEO’s algorithm emergency response guide, STAT Search Analytics
What is Semantic SEO? Guide to Semantic SEO and Entities, Schema App
Technical SEO is absolutely necessary, Polemic Digital
Airbnb SEO: 12 Tips to Boost Your Listing’s Visibility, Semrush
SEO Case Study: 17 Tips to Optimize Your Local Business Schema, Schemantra
PPC
Programmatic ads are funding unreliable AI-generated websites, Digit FYI
What’s the Top Conversion Rate Optimization Strategy?, Level343
Search Features
YouTube is getting AI-powered dubbing, The Verge
Other Search
Google’s YouTube Is Testing an Online-Games Offering, Wall Street Journal
Feedback:
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