Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
This was a sad weekend – we lost a true brilliant mind in the SEO industry, someone who has advanced the industry leaps and bounds and someone who was always smiling – Russ Jones passed away. Google did share a detailed document on how it handles HTTP status codes and network and DNS issues. Google spoke about using accented words in your content. Google AdSense link units seem to be officially gone. And much more. RIP Russ Jones.
Search Engine Roundtable Stories:
The Industry Mourns The Loss Of Russ Jones: Brilliant Friend To The Industry
It is heartbreaking to have to write that Russ Jones has passed away unexpectedly on Thursday. He leaves behind a wife and three daughters. I’ve known Russ since my early days in SEO, he was one of the brightest minds in our space, he was also one of the friendliest and funny people you could know. His smarts, smile and humor made him so special.
Google Documents How HTTP Status Codes, Network & DNS Errors Impact Google Search
Google has added a help document that has shows how How HTTP status codes, and network and DNS errors affect Google Search. The page goes through each type of code and error and tell you how GoogleBot and Google Search will be impacted by it.
Google Suggests Use Both Both Accented & Not Accented Versions In Content
Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in your content.
Google AdSense Link Units Fully Retired
Last December, Google told us they are retiring the Google AdSense link units, one of the early popular ad formats within Google AdSense. Google just announced the company has “now reached the final stage of that process” by “removing fixed-sized link units from the AdSense interface.”
Google Local Q&A Related To Your Search Feature
A couple of years ago we saw Google show related to your search for the Google Local Posts. Now Google is showing “related to your search” section for the Google Local Q&A area.
Vlog #126: Mad Mango On Local SEO For Trade Businesses
My first inside meeting since COVID made us close the office in March 2019 was with the Mad Mango team…
Spock Mueller At Google Dublin Marking The Spot
Here is a photo from 2019 of a Spock cardboard cut with John Mueller’s face on it at the Google Dublin office. We’ve seen this Spock cut out before, it was the badge holder. We’ve also seen John’s fac
Other Great Search Threads:
Interested in the Product Reviews Update? Large UGC affiliate site asking about improving overall quality. Via @johnmu: You can definitely noindex pages until they pass a quality threshold. Noindexed pages won’t be taken into, Glenn Gabe on Twitter
It seems like a bad strategy to work on SEO for things you’ll never be able to convert for. If a competitor is doing that, you have one less thing to worry about, imo, John Mueller on Twitter
Experiment by Google (on selected customers, it seems 🙂 Smaller vertical spacing. I’m not a fan. @rustybrick https://t.co/zR43tzQJ1a, Jason Barnard on Twitter
Seems like Google falsely associated a photo of mine with a Wikipedia article of a serial killer. I don’t know if this is hilarious or terrifying. https://t.co/rmAL7uQYy4, Hristo Georgiev on Twitter
Happy 91st birthday to Japanese-American weightlifting coach & athlete Tommy Kono 🇯🇵🇺🇸 Even to this day, Kono is the only weightlifter in history to hold worlds records in 4 different weight divisions 🏋️, Google Doodles on Twitter
Search Engine Land Stories:
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Other Great Search Stories:
Analytics
Google Data Studio design: how to create engaging marketing dashboards, Super Metrics
Google Analytics 4 Basic SEO Guide, SEOsly
Industry & Business
How Google won over biggest critics of San Jose megacampus, CNBC
Google launches a new medical app—outside the United States, Ars Technica
Links & Content Marketing
What is digital PR, how is it different than traditional PR and why is it important?, Koozai
Local & Maps
Google Cookie Reprieve, DuckDuckMo, Shopper Fragmentation, Near Media
To Post or Not to Post: 7 Quick Tips for Google Posts, Moz
Google My Business for Vacation Rentals (Holiday Homes) – Clearing Up The Confusion, Online Ownership
A safe space that’s made to measure, Google Blog
Local Listings Domino Theory, Near Media
Mobile & Voice
Google to Android devs: Support more form factors, get a higher sales cut, Ars Technica
SEO
Page Experience for SEO: FAQs, iPullRank
The power of recombinant data in search, Vertical Leap
Why Is First-Party Data Valuable For SEO?, Botify
The Importance of Technical SEO in 2021, SEO HandBooks
PPC
A Beginner’s Guide to Keyword Search Volume, SEM Rush
Brands: The importance of a sustainable future, Microsoft Advertising
SMX Advanced Recap: Layer Up! Audiences You Should Add To Your Search Campaigns [Clix Speakers Series], Clix Marketing PPC Blog
Feedback:
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