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Daily Search Forum Recap: July 3, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google Ads API Goes Back Into Beta
Back in March, Google launched the Google Ads API into a production environment. But yesterday, Google decided to pull it back and move it back into a beta state. Why? Google said because of the performance issues.

Something New Is Coming From Google…Gary Has A New Idea…
John Mueller from Google posted on Twitter just a couple of minutes ago “Uh oh, Gary has a new idea…” So maybe something new is coming from Google that SEOs might not like or maybe John is just messing with the SEO community or maybe it is both?

Google Featured Snippets More Images Section
Google seems to be testing or launching (or maybe it is a bug) showing a more images section within the featured snippets. I had a couple of reports of people seeing this over the past 24-hours, I personally cannot replicate it.

Bing: We Never Supported Noindex In Robots.txt
Frédéric Dubut from Bing said that its search engine never supported the noindex in a robots.txt file before. So nothing is going to be changing with Bing on that front. While we heard Google did unofficially support it and will stop supporting it on September 1st.

Fourth Of July 2019 Google Baseball Game Doodle
I got to say, the Fourth of July Google Doodle is fun for the first 30 seconds but after that, it just feels like you are wasting time. I mean, it is simply hard to strike out and not score runs. Don’t get me wrong, it is a super cool Doodle for July 4th but I wish it was more challenging so at least you felt productive when wasting time.

Google Interns Canoeing In Zurich, Switzerland
Here is a photo of some of the Google interns, I believe working with Site Reliability Engineering team, canoeing in Zurich, Switzerland. It was shared on Twitter by the Google Students account and t

Other Great Search Forum Threads:

I helped write some of the earliest parts of this code from 1999-2002. Lots of fun times: What should you do with robots.txt files in MS Word format? One site had: User-agent * Disallow: / Instead of: User-agent: * Disallow: / (We, Jeff Dean on Twitter
July 2019 AdSense Earnings & Observations, WebmasterWorld
Google is not that smart – That suprised me a lot., BlackHatWorld
I’d recommend using sitemap files for regular URL submissions — that’s what they’re for. You don’t need to submit URLs for indexing on a regular basis.… https://t.co/gYCSPfxmTO, John Mueller on Twitter
It’s normal that links come & go – you don’t need to do anything special in that regard.…, John Mueller on Twitter
No. It includes a few URLs that I was responsible for, so definitely not all are useful.…, John Mueller on Twitter
They’re different things with different uses. It’s a bit like asking how you prioritize windshield wipers vs the horn in a car. (Either that, or I need more coffee and am confused as to what you’re trying to get at :))… https, John Mueller on Twitter
We tend to focus on the canonical, but still need to crawl the others.…, John Mueller on Twitter

Search Engine Land Stories:

Google expands App campaigns search inventory on iOS browsers
Why it’s worth targeting keywords with no-to-low monthly search volume
Google taking Ads API back to beta over performance issues

Other Great Search Stories:

Analytics

How Many Keywords Should You Be Tracking?, Portent
Creating custom Search Query Categories in Google Data Studio, Michael Howeely
How to find hidden gems in Google Analytics for e-commerce, Smart Insights
Reprise achieves big productivity boost with Google Data Studio., Google

Industry & Business

OnCrawl launches tips from 11 technical SEOs into near space, OnCrawl
Android co-founder Andy Rubin accused of cheating wife out of fortune while running a sex ring, The Verge

Links & Promotion Building

How to Set up a Well-Integrated Effective Link Building Campaign, Moz
The 2019 SEO Services Report, Backlinko

Local & Maps

Google maps blurs out ‘House of Horrors’ on Street View even after it was demolished, Mirror Online
Travel content is getting better on Bing thanks to Outings graduating from Microsoft Garage, Windows Central

Mobile & Voice

Amazon Alexa keeps your data with no expiration date, and shares it too, CNET
Google Assistant update rolling out to Sonos One, Beam, 9to5Google

SEO

All the Google Search Console & SEO KPIs in One Place: the cognitiveSEO Dashboard, cognitiveSEO
Google’s Core Algorithm Updates and The Power of User Studies: How Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More), GSQI
Private Indexing Service, ohgm
SEO Case Study & Results – Content Redo & Site Structure, Adam Riemer
Google Webmaster Hangout Notes: June 28th 2019, DeepCrawl

PPC

Google Ads API Returning to Beta, Google Ads Developer Blog
How to Ensure You Analyze the Correct Data, Time Periods, Timeframes, and Trends for Diagnosing and Optimizing Your PPC Account, Adalysis
Back to Basics: Conversion Rate Optimization, PPC Hero

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