Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
On Friday, July 9th, it seems like the Google July 2021 core update spiked again, so that makes a spike on July 2nd and July 9th for this update – Google confirmed a few hours ago that the update is “effectively complete.” Google said you should expect positive impacts from the page experience update after your pages leave the “poor” group. Google lumps 308 redirects together with 301 redirects. Google said link exchanges are really against its guidelines. Google My Business messaging now shows if the message came from Google Posts. Finally, I posted part one of my interview with the SEO of the Wall Street Journal, Richard Nazarewicz.
Search Engine Roundtable Stories:
Google July 2021 Core Update Spiked Again Around July 9th
On Friday, July 9th, it looks like the Google July 2021 core update spiked again. Glenn Gabe asked Danny Sullivan of Google if the update was done and Danny said on Friday “not quite done.” I suspect we saw the end wave of this update around July 9th.
Google: Really, Link Exchanges Are Against Our Guidelines
I found a question and answer dialog between an SEO and John Mueller of Google on last Friday’s hangout interesting. The answer to the question for most of you is obvious, exchanging a link for a link is against Google’s guidelines but it seems some may think it is not if they are topically relevant.
Google My Business Messages Notes When Message Is From Google Posts
Last year Google added the ability for users to send a message to a business through a Google Posts. Well, now according to Ben Fisher, Google is showing in the Google My Business messages area when a message is received via a Google Post.
Google Treats 308 Redirects As 301 Redirects
A few years ago we reported that Google may treat a 308 redirects as a 301 redirect. Then shortly later we said you can’t rely on that because it was not documented. Three years later it was added to the official Google documents that Google treats 308 redirects like 301 redirects – so now it is official.
Google: Positive Effects Of Page Experience Update After You Get Out Of Poor Area Of CWV
Google’s John Mueller said that “you’ll start to see positive effects once you get out of the “poor” area in core web vitals.” This means that you may see a positive impact around the Google page experience update once your pages are out of the red area. Scoring 100 is not necessary.
Vlog #128: Richard Nazarewicz From AltaVista Servers To SEO Manager At The Wall Street Journal
Richard Nazarewicz is the Technical SEO Manager at the Wall Street Journal and I was actually suppose to visit him over a year ago, before COVID hit, at the WSJ offices but then COVID happened…
Google Kirkland Fire Pit
We’ve covered numerous fire pits at the various Google offices including the Boulder office, inside and outside the Chicago office and Google For Entrepreneurs pit. Here is one at the Google Kirkland
Other Great Search Threads:
I’m not certain how new this is, but Google now allows users to post their reviews of books directly in the book’s Knowledge Panels. I was first to post one of @JoyceCarolOates’s “Cardif, by the Sea” just now., Chris Silver Smith on Twitter
Our systems aren’t crawling a lot from your site, so this is taking quite a bit of time. The main problem seems to be that your server is extremely slow in responding to requests, so we can’t increase the crawl r, John Mueller on Twitter
Seeing more article carousels for journalists. And it is connecting the dots and providing articles across sites where those journalists write. I’ve seen quite a few now that show articles from across different publishers tied, Glenn Gabe on Twitter
Your account has been closed by Google & Excess Invalid Traffic Deduct, WebmasterWorld
Not directly, but it’s an interesting way to think about it., John Mueller on Twitter
Search Engine Land Stories:
Search Engine Land mentorship program partnerships announced
Google now does soft 404 detection by device type
Why brands should care about inclusion in marketing; Friday’s daily brief
Other Great Search Stories:
Analytics
GA4: Library, Collections, Adjust Session Timeout & Engaged Session, Analytics Boosters
Industry & Business
Verizon to Sell Yahoo Japan Brand to Softbank Unit, Nasdaq
Google boss Sundar Pichai warns of threats to internet freedom, BBC News
News Corp Closes Knewz.com After Launching Google News Rival Last Year, Wall Street Journal
Links & Content Marketing
Improve Your Internal Linking with Google Search Console in 3 Steps, Decode Digital Market
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys), Content Marketing Institute
Local & Maps
Google Not Playing, Restaurant Money Gone, Podcasts and WOM, Near Media
Mobile & Voice
App Annie Explores Strategic Options, Including a Possible Deal or IPO, Wall Street Journal
How to Create Custom Alexa Routines (With Examples), Wired
SEO
5 Ways to Measure and 3 Tips to Improve Website Engagement, Moz
How to Cleanup Bad Status Codes, Botify
Aligning SEO to Corporate Goals — Jordan Koene, Searchmetrics
Setting SMART SEO Goals — Jordan Koene, Searchmetrics
Google’s Inverted Index of the Web, SEO By The Sea
Zutrix SEO vs. Ahrefs: Reasons why Zutrix is Better, Influencive
PPC
Google herds FLoC back to the lab for undisclosed post-third-party-cookie ad tech modifications, The Register
What Are Display Ads? Display Advertising Explained, SEM Rush
Video Extensions: Stand out with video ads, Microsoft Advertising
Search Features
A New Tool Shows How Google Results Vary Around the World, Wired
How to Make Your Web Searches More Secure and Private, Wired
Google Dropped A Little Murray Easter Egg To Celebrate Zaila Avant-garde’s Spelling Bee Victory, tl;dr Marketing
Other Search
Google Search app reminders appear to be broken, 9to5Google
Here’s what we gathered from the Brave Search AMA on Reddit, gHacks Tech News
Feedback:
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