Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google My Business app is no longer available. Google Business Profiles added a toggle to turn off your address from displaying. Google Ads Performance Max campaigns gained a bunch of new features. Google Search has a new get there, weather and map card. Microsoft Bing image search has a new “shop for” box.
Search Engine Roundtable Stories:
Google Ads Performance Max Campaigns Gains Several New Features
Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.
Google My Business App No Longer Available
We knew that when Google rebranded Google My Business to Google Business Profile that Google will be doing away with the Google My Business App. And now that day has come – the Google My Business app is no longer available.
Google Business Profile Toggle To Hide Address To Customers
In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to “show business address to customers.” So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.
Google Search Tests Get There, Weather & Map Cards
Google Search seems to be testing new location and destination cards in Google search. These cards show “get there,” “weather,” “map cards” and more features.
Bing Image Search “Shop For” Box
Microsoft has a new feature for Bing Image Search where it shows a “shop for” box in the results. When you click on the shop for section, it does not take you into Bing Shopping but just changes the query in Bing Image Search to the query you clicked on.
Google’s Kings Cross Building Progress
The last time we shared photos of the Google’s Kings Cross building, it was just the base structure. A few years later, it looks like the building is really coming along. Daniel Waisberg from Google
Other Great Search Threads:
Auditing an account. Agency is using their name in source UTMs., Akvile DeFazio on Twitter
Heads-up if you focus on product reviews -> Dotdash/Meredith Places Big Bet on Product Reviews “The company launched new product-recommendation websites affiliated with existing Meredith titles, including People, Better Homes, Glenn Gabe on Twitter
Twitter Sues Elon Musk Over Acquisition, WebmasterWorld
Search Engine Land Stories:
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
How and why marketers are revisiting PPC campaign organization
Webinar: Paid search tactics you need to maximize ROI in a tight economy
Google adds 4 new features for Performance Max campaigns
TikTok launches Inventory Filters for safe ad placements
Other Great Search Stories:
Analytics
8 Best KPIs Dashboards for Small Business Owners to Stay on Track with Their Company Goals, Databox Blog
Industry & Business
Google exec suggests Instagram and TikTok are eating into Google’s core products, Search and Maps, TechCrunch
Google takes 1.3 million sq ft of office space in Bengaluru on lease: sources, The Economic Times
Google to Lease 300K SF Office Building in San Francisco, GlobeSt
Hundreds of tech, business and nonprofit leaders urge states to boost computer science education, GeekWire
Read the memo Google’s CEO sent employees about a hiring slowdown, The Verge
20 years of sistrix.com, SISTRIX
Links & Content Marketing
Make B2B Content Less Boring, MarketingProfs Podcast
Successful AI Generated Content in 5 Steps, RankRanger
Ban These Words and Phrases From Your Communications Right Now (an A-to-Y Guide), Content Marketing Institute
Infographic: 20 Key Insights From The 2022 B2B Influencer Marketing Report, Online Marketing Blog
Local & Maps
Inside Scoop: National Ice Cream Day with Google Maps, Google Blog
How LGBTQ+ owned skincare company Beekman 1802 is using Google ads to promote products, Digiday
Mobile & Voice
Android Auto bugs, issues & problems tracker: Here’s the current status, PiunikaWeb
Some users begin seeing Google Duo become “Meet” with latest version, GSMArena
SEO
‘White Pages’ Websites Losing Search Visibility, Near Media
Just Another WordPress Programmatic SEO Build – Part 2, SammySEO
Real-life SEO at Uplix: Leading a company with a different vision, Oncrawl
SEO checklist for web page copy editors & copywriters, Hobo
Yoast SEO 19.3: Schema improvements, new word complexity assessment, Yoast
The Curious Case Of a Page Being Noindexed, MarketingSyrup
PPC
A guide to common Google Ad Manger policy questions, Google Blog
How to Maximize Your Paid Search Success with Organic Search, Know Agency
Other Search
Revisiting Mask Transformer from a Clustering Perspective, Google AI Blog
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