Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said if you keep a redirect live for a year, the signals from original page A to destination page B will all be transferred and stick with page B even after the redirect is removed. Google also shared the limitations it has with using search operators. Google’s Top Stories carousel now shows 23% non-AMP URLs, up from 12% a few weeks ago. Google provided SEO best practices on deal pages and also Google Shopping added features around deal and promotion pages. Plus more…
Search Engine Roundtable Stories:
Google: Redirects Signals Stick With Destination URL After A Year
Gary Illyes of Google posted on Twitter that you should keep a redirect live for a year for Google Search purposes. The signals from original page A to destination page B will all be transferred and stick with page B even after the redirect is removed, if that redirect is live for a year.
Google Posts On Search Operators Limitations Including Google’s Retrieval Limits
Gary Illyes and Lizzi Harvey published a new Google Search developer help document on an overview of of Google search operators. This document differs from the existing one in that it is more focused on what SEOs should be aware of in regards to these search operator limitations.
Google Provides SEO Best Practices For Deal Pages
Alan Kent from the Google Search Relations team posted on the Google blog some new best practices for creating deal pages that work well in Google Search. While the advice and tips are not necessarily new, Google is saying the company now recommends the following best practices.
Newzdash: 23% Of Google Top Stories URLs Are Not AMP
At the beginning of this month I reported that 12% of Google’s top stories carousel URLs were not AMP pages. Well, now, about 20 days later, we are up to 23% of the top stories carousel URLs are not AMP pages.
Google Shopping Provides New Promotion & Deals Features
Google announced a number of new Google Shopping features across both Google Ads and free Merchant Center to help merchants enhance and showcase their promotions, deals and sales in Google Search. Google said the company is making it easier for you to showcase your promotions across more surfaces on Google, customize your seasonal promotions and make better merchandising decisions.
Google Tests The Local Pack With Map Placed On Right Side
Google seems to be testing displaying the map on the right side of the local pack. Normally the map is on the top, above the local pack listings. But here in this test, Google is placing it on the right side of the local listings.
Stan The Google Dinosaur With RTO Squad Hat
Over the past week or so, Stan, the Google dinosaur has been dressed up in this green hat that says RTO Squad. I am not sure what RTO squad is, I assume some internal Google team meeting but maybe ra
Other Great Search Threads:
Are you using these search operators in other ways? tell us, either here on the twitters, or use that send feedback button in the docs (we read the comments there too), Lizzi Harvey on Twitter
I’d be careful that the intent of the page remains the same. If the image is more like a graphical design element, then not showing it on some devices seems fine. If the image is the reason why people would, John Mueller on Twitter
Number of ads you can show has been limited! Account with 500k pvs, WebmasterWorld
Some of you on iOS may see different options to up or down vote on replies. We’re testing this to understand the types of replies you find relevant in a convo, so we can work on ways to show more of them. Your downvotes a, Twitter Support on Twitter
Search Engine Land Stories:
Google will pass permanent signals with a redirect after a year
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Change is what search marketers expect; Wednesday’s daily brief
Other Great Search Stories:
Analytics
How to Understand User Behavior With Google Analytics, Search Engine Journal
Periodic Table of Google Analytics – Google Analytics Reports Guide, Data Driven U
Testing Mindset Can Help Elevate Your Business, ClickInsight
Industry & Business
Biden Picks Prominent Google Critic As Antitrust Chief, Business Insider
Campaign to Support Rape Victim at Google Goes Viral, Daily Dot
Links & Content Marketing
Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?, Entrepreneur
One Secret to Improve SEO in 2021: Guestographics, Moz
Local & Maps
Meet Local Guide and underwater explorer Kasun, Local Guides Connect
Lyft ditches Google Maps for Here, partners with Argo AI, Ars Technica
Mobile & Voice
AI makes it possible: clone voices for a few dollars a month, Market Research Telecast
How to change the voice of your digital assistant, Popular Science
Is the Future of Search Incognito?, Richard Yao
Survey: Voice tech is at a tipping point with 31% of respondents using it daily, TechRepublic
SEO
Core Algorithm Recovery Tactics: Content Consolidation (Part 1), Amsive Digital
Google ❤️ emojis: How to bring more attention to your search snippets 👋, Coywolf
How Does Social Media Help With SEO?, I Love SEO
How to structure an eCommerce website for SEO – 4 key steps, Vertical Leap
Structured Data Myths and Schema Markup Misconceptions, Schema App
PPC
Google Ads API 2022 release and sunset schedule, Google Ads Developer Blog
How To Combine The Best Amazon PPC & SEO Strategies, PPC Hero
The Easy Guide to Google Ads Image Extensions in 2021, WordStream
Open Perspectives: Building a trusted brand, Microsoft Advertising
Other Search
Google News Showcase is launching in Austria, Google Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
