Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
The Google Maverick Update Slowing Down
What a wild several days with Google updates – we had fluctuations on July 11, 12 and 16th and then some massive chatter and Google search result fluctuations on July 18th or so. Google would not confirm or deny these updates, so it was named by the community the Google Maverick Update.
Google Webmaster Hangouts Tests Moving Off YouTube To Hangouts Meet
Once again the Google webmaster hangouts hosted by John Mueller and other Googlers has to move to another platform. This time it is moving from YouTube Live Hangouts on Air to GSuite Hangouts Meet. I suspect that means it will be more of a manual process to move the archived version to YouTube later?
Google Says Keep The Same URLs For The Long Run
If you ask any SEO, changing URLs is a scary thing. If you can avoid it, most SEOs say try to avoid it. John Mueller of Google said on Twitter the other day “I’d really recommend keeping the same URLs for the long run.”
Google Scholar Or Author Knowledge Panels
I doubt these are new but hey, here is a person knowledge panel that uses Google Scholar as the profile link and also lists the citations and h-indexes. It also lists the publications and books this author produced.
Google Says It Has Restored Broken Reviews
Google has told Joy Hawkins that it has fixed all the reviews that disappeared over a technical issue. The statement she was given and she posted in the Local Search Forums was “All the reviews that have been removed for technical reasons have been reinstated. Any reviews that stay missing have been removed for policy violation and will not be reinstated. Please refer here to our policy.”
Google Bikes For Google Partners
Joe Laratro shared more pictures of stuff Google gave his agency for being a Google Partner over the years. Here are some bikes with the Google logo on them. These are not the normal Google bikes you
Other Great Search Forum Threads:
FYI! Google Search Console’s UI and API both use the same data source, so any there shouldn’t be any discrepancies in data between the two. https://t.co/ljIvQntBmG… https://t.co/zXFE1hZEzN, DeepCrawl on Twitter
As a side-note, if you’re updating how to treat the flu every year, I think your site has bigger problems than just the URLs… Regardless, you’re free to change URLs, but you don’t need to if you’re just changing the page.…, John Mueller on Twitter
Google to Pay $13 Million in 2010 WiFi Data Gathering, WebmasterWorld
Search Engine Land Stories:
The third-party browser tracking cookie is dead. What’s next?
20190723 SEL
Microsoft Advertising rolling out experiments A/B testing tool globally
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz
Other Great Search Stories:
Analytics
Converting custom: Using analytics to optimize sales funnels, Search Engine Watch
Less is More: Driving Performance by Simplifying Digital Experiences, Cardinal Path Blog
Industry & Business
Google is paying people $5 to collect their face data for its Face ID rival, Android Central
Weekly Wisdom with Ross Tavendale: Project Managment in SEO, SEM Rush
Links & Promotion Building
4 Link Building Ideas That Won’t Get You Into Hot Water, Search Engine Journal
How to Boost Content Linkability Without Wasting Your Marketing Budget, Moz
Local & Maps
Google Maps 101: how we map the world, Google Blog
Google takes users inside its never-ending quest to map everything in the world, BGR
Mobile & Voice
Google is working on a search engine for toddlers powered by voice search, London Evening Standard
The Early Stages of A ‘Voice Search’ Boom, Radio & Television Business Report
SEO
Ranking Search Results and Product Queries, Go Fish Digital
Why you should use synonyms and related keywords, Yoast
You’re Doing On-Page SEO Wrong (and Here’s How to Fix It!), Red Canoe Media
How to Diagnose & Fix Your Site’s Conversion Rate: In Search SEO Podcast, RankRanger
SERP Seasonality: Managing User Intent to Maintain Rankings, State of Digital
Yoast SEO 11.7: Are podcasts the new blogs?, Yoast
PPC
Campaign IDs and Budget IDs as 64-bit in Google Ads, Google Ads Developer Blog
Design the ideal ad experience with native ads from Google AdMob, Google Blog
How to Exclude Mobile Apps in Google Ads, PPC Hero
Stand out with expanded Dynamic Search Ads, Microsoft Advertising
