Daily Search Forum Recap: July 31, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Bing: We’re Updating Our Webmaster Guidelines; What Is Not Penalized Enough?
Bing is going to be updating the Bing Webmaster Guidelines and as part of that process, Frédéric Dubut from the Bing spam team asked what “shady tactics you think are not penalized enough?” In general, he is taking feedback on the current document before he begins.

Vlog #6: Tanu Javeri Of IBM on Using Internal Links & Video For Big Enterprise SEO

In episode #6 of the vlog series at the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) of IBM…

RankRanger Adds Google FAQ/How-To Markup Tracking In Search Results
The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such). I love these tools that watch and track these features, so I am glad they added this to the feature set.

Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
Currently, when you view hotel reviews in Google, you get Google reviews but you also get this neat filters to show you if you’d like the hotel based on the type of trip you are going on (i.e. pleasure, family, business, etc). This data is provided by TrustYou. But Google is now asking searchers those specific questions directly, which may imply Google is looking to drop TrustYou as a data provider.

Google: There Is No Such Thing As LSI Keywords
You’ve got to love John Mueller from Google, he posted on Twitter the line “There’s no such thing as LSI keywords — anyone who’s telling you otherwise is mistaken, sorry.” Here is that tweet:

Google Redirects Some Quality Raters Guidelines To New URL
Yesterday we reported that the Google quality raters guidelines URL was not returning the PDF document, it was 404ing. Well, Google said it moved and as of this morning, some of the URLs hosting that PDF have been redirected to the new destination.

Fancy Google Dublin Library
Here is a photo from the Google Dublin office. In that office they have this small but fancy looking library, with real physical books and wooden shelves. Google has libraries in its other offices

Other Great Search Forum Threads:

Capital One Data Breach, 106 million Across the US and Canada, WebmasterWorld
Should we use "near me" in our keywords?, Local Search Forum
Shout out to Search Engine RoundTable, Reddit

Search Engine Land Stories:

Why every PPC manager needs to automate more
SMX replay: Visualizing Auction Insights data for competitive intelligence
Claim your Knowledge Graph: Here’s how
Analysis of SMB site builders finds connection between vendor and rankings
Sharpen your search marketing skills with an SMX workshop
Here is where to download the Google search quality raters guidelines while it’s offline
Do local citations matter anymore? Five local SEOs sound off

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