Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Core Algorithm Update Roll Out Slowing Down
The big core Google search algorithm update seems to start slowing down. The rollout might be ending soon, now after a 5 or so day rollout. Now that things are settling down, it might be a good time to see how you were impacted.
Was There A Google Local Maps Algorithm Update Too?
Last Wednesday there was a big confirmed Google core web search algorithm update but some SEOs are saying there was also a local search algorithm update. Here is some new data around that.
Beta Test The Google Ads Mobile App
Want to play with the beta version of the Google Ads mobile app for iOS or Android? You can sign up to participate in the beta now.
Bing Hotel Search, Home Repair Search & Deal Search Gets A Boost
Check out some of the new Bing search features around hotel search results, finding costs around home repair and finding good deals online. Bing really dug deep to make these search results useful.
Google: AdSense Fluctuations Not Related To Google Search Update
Google said any AdSense reporting fluctuations are not directly associated with that Google core search algorithm update. Google said “they have nothing to do with each other.”
Google Yellow Submarine Sleep Pod
Here is a photo from the Google Zurich office showing off one of the areas Googlers can take a nap. It looks like a life size toy submarine with a bed inside of it. It was shared by Clary on Instagra
Other Great Search Forum Threads:
I believe @aaranged wrote about this a while ago at https://t.co/gCE4uj3RFM (I’m not 100% certain it’s the same thing, but it looks like it could match)… https://t.co/Ra0vW1S1ro, John Mueller on Twitter
Apple Ends Affiliate Payouts 1 October, 2018 for iOS, Mac Apps In-App, WebmasterWorld
Leave Friday to the foodies. Check out Explore tab for Foodie Lists near you.…, Google Maps on Twitter
We have limited timeouts for these interactive tests, so that can show them to you quickly. I’m guessing you’re seeing that. Reducing the number of required requests can help (not just for this tool, also for users), John Mueller on Twitter
Yeah, of you want something for SEO, don’t be shy in telling search engines.…, John Mueller on Twitter
Google business reasons for algo updates, WebmasterWorld
Search Engine Land Stories:
Google Ads account admins can require multi-factor authentication for all users
A look at the new Google Ads (AdWords) interface
Ramp Up Your Amazon Ad Game: 5 tips for success
Other Great Search Stories:
Analytics
4 Ways to Use Google Analytics to Find Content Ideas, Search Engine Journal
Industry & Business
Google buys DFW property slated for data center with potential $500M investment, wfaa.com
Links & Promotion Building
7 Step Guide to Creating Linkable Content, Raven Blog
Local & Maps
Take the 2018 Moz Local Search Marketing Industry Survey, Moz
Mobile & Voice
Android 9 Pie: Powered by AI for a smarter, simpler experience that adapts to you, Google Blog
SEO
The August 1, 2018 Google Update Strongly Affected YMYL Sites, Marie Haynes
Bulk Testing PageSpeed Insights with the SEO Spider, Screaming Frog
SEO Content Strategy: How to Build a 250k+ Visit Process, Siege Media
What is SEO split testing?, Distilled
PPC
5 Common PPC Mistakes You’re Probably Doing, Outbrain Blog
Diversifying Online Ad Spend: Here’s Why Its Time Has Come, Stone Temple
Drift Chatbot Expectations & Marketing Ideas for PPC, PPC Hero
Migrating your keyword destination URLs to final URLs, Bing Ads Blog
Multi-factor authentication policy for Google Ads accounts, Google Ads Developer Blog
Other Search
How we’re helping journalists prepare for upcoming elections, Google Blog
