Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Some Google News publishers are noticing their new stories are not getting into Google News in a timely fashion. OpenAI has finally released a way to block its crawler, GPTBot. Google Ads released a guide on RSAs. Google Business Profiles as a new Pets attribute. Google Merchant Center warning for inappropriate title is plaguing some merchants. I have a new vlog out with Lance Bachmann. Note: This email didn’t go out until the next morning due to human error.
Search Engine Roundtable Stories:
Google New Publisher Center Complaints – More Google News Indexing Issues?
Over the past several days, some news publishers have complained that their new articles are not showing up on time in Google News and the Google News Publisher Center.
OpenAI’s ChatGPT New Web Crawler – GPTBot
OpenAI, the folks behind ChatGPT, have published information on its web crawler named GPTBot. You can now see if OpenAI is crawling your site, how much so, and you can disallow access to all or part of your site with the robots.txt protocol.
Google Ads Releases New Responsive Search Ads Guide (PDF)
Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.
New Google Business Profiles Pets Attribute (Are Dogs Allowed)
Google has added a new attribute to Google Business Profiles. This one is titled “Pets” and you can specify if dogs are allowed inside and/or if dogs are allowed outside your business establishment.
Inappropriate Title Google Merchant Center Warning
Google Merchant Center can now issue warnings for “inappropriate titles.” This can happen for your Google Discover or Demand Gen ads within Google Merchant Center.
Vlog #235: Lance Bachmann On Growing A Winning Digital Marketing Agency
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies…
Google Metal Stairs
We have seen some cool stair cases at Google, he is a short one but also pretty cool. These look like those industrial metal stair cases, but here Google painted the super G Google logo on it.
Other Great Search Threads:
This is all gated content, Lily Ray on Twitter
Is your content consistently the most helpful for searchers? If they had to choose between your page and the ones that are currently ranking, are you substantially better at meeting their immediate need?, Dr. Marie Haynes on Twitter
Some of that is expected. If you put in decades of work to create something of overall high value, occasional low-effort output goes under in the noise. As with life, it’s not enough to do the “right thing at the right time,” it really helps to be in the , John Mueller on Twitter
Long Content Ranking Well for Short Answers, WebmasterWorld
Search Engine Land Stories:
GPTBot – OpenAI’s new web crawler
Google releases Responsive Search Ads guide
The latest jobs in search marketing
TikTok pilots new ad-targeting tech that offers improved data security
A tale of two snippets: What link attribution in SGE tells us about search
Google Search Console link report fixed
Can search engines detect AI content?
Why AI can’t replace authentic client relationships
Other Great Search Stories:
Analytics
What Does “Review Your Updated GA4 Property” Mean?, Measure Minds Group
Industry & Business
Court dismisses state AG claims about Google Search, Google Blog
Google offers on-campus hotel ‘special’ to lure workers back in, CNBC
Google Search Antitrust Suit Narrowed By Federal Judge Ahead of September Trial, Wall Street Journal
Google’s High-Powered Litigation Leader Faces Full Docket, Bloomberg
RFK Jr. Sues Google, YouTube For Removal of Anti-Vaccine Speech, Bloomberg
SEO to MVP – Thriving in your role in just 90 days, Women in Tech SEO
Links & Content Marketing
Topical Authority for SEO: What it is and How to Build It, InLinks
Crafting Link-Worthy Content: The Key to Backlink Success, Koozai
Local & Maps
Google Maps is an eyesore. 5 examples of how the app has lost its way, Fast Company
Waze Users Unite Against Top Android Auto Feature, Want It Removed, AutoEvolution
Waze Won’t Get an Essential Feature, Maybe You Should Switch to Google Maps or Apple Maps, AutoEvolution
Mobile & Voice
Meta’s Ray-Ban Smart Glasses Fail to Catch On, Wall Street Journal
Some Pixels are now showing the “Search Screen” (with Lens) button when Google Assistant is awakened, PhoneArena
SEO
How iPullRank Would Migrate Overstock.com to BedBathAndBeyond.com, iPullRank
Site Architecture Optimization for Seasonality — Whiteboard Friday, Moz
Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [SEO Case Study], GSQI
The anatomy of a well optimised ecommerce site, Blue Array SEO
The Complete SEO Content and Technical Audit Guide, MarketMuse
PPC
E-commerce advertisers continue to drive revenue growth for Meta and Google, ModernTail
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer, Digiday
Other Search
Google News, Discover links showing 404 Not Found? Here’s how to fix, Bleeping Computer
Why ChatGPT Is Getting Dumber at Basic Math, Wall Street Journal
Feedback:
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